Manager, Marketing Analytics

3 days ago

Manila, National Capital Region, Philippines International Data Corporation Full time $90,000 - $120,000 per year
OverviewResponsibilities
  • Execute reporting that measures marketing's contribution to pipeline, campaign engagement, and other key performance indicators (KPIs).
  • Design, build, and maintain self-service Salesforce dashboards that are intuitive, accurate, and aligned with stakeholder needs.
  • Drive adoption of self-service analytics tools across the marketing organization.
  • Conduct detailed data analysis to extract key insights and provide summary reports to leadership and stakeholders.
  • Continually refine data processes and analytics methodologies, staying updated with industry trends, and work to identify gaps and lead data quality initiatives to address them.
  • Collaborate with Marketing, Sales, and RevOps teams to align data definitions and lead routing logic.
  • Partner with data and technology teams to refine or build infrastructure needed to meet reporting or routing requirements.
  • Prioritize and manage multiple high-impact reporting initiatives with agility and precision.
  • Coach and develop a high-performing team focused on lead routing and process optimization.
Qualifications
  • Minimum 5 years of marketing operations, analytics, or a related field in a B2B environment.
  • Minimum 2 years of people management experience.
  • Advanced proficiency in Salesforce reporting and dashboarding.
  • Strong understanding of marketing funnels, campaign performance metrics, and pipeline attribution.
  • Advanced Excel skills including pivot tables, XLOOKUP, Power Query, and data modeling.
  • Experience working with large datasets across multiple platforms to build dashboards and visualizations.
  • Proficiency in marketing automation platform reporting (Marketo), Google Analytics 4, and BI tools (Power BI, Looker Studio), preferred.
  • Hands-on experience in B2B lead assignment processes, preferred. Lead routing tool management (e.g. LeanData, Chili Piper) a big plus.
  • Excellent organizational skills with the ability to prioritize tasks and manage time.
  • Excellent analytical and problem-solving skills.
  • Exemplary oral and written communication skills, including ability to concisely present project deliverables and outcomes.
  • This is a global role requiring alignment with U.K. business hours.

International Data Corporation

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