
Meta Ads Strategist
3 days ago
Key Duties & Responsibilities:
- Create, carry out, and improve paid Meta advertising initiatives in line with the brand's ambitions.
- Conduct data analysis to monitor performance and adjust for optimal return on assets.
- Make suggestions for creative expansion tactics and campaign enhancements.
- Determine your target audiences and develop engagement, conversion, and retargeting tactics.
- Collaborate with the marketing team to provide eye-catching content and photographs for advertisements.
- Keep abreast on Meta's ad tools, trends, and algorithm modifications.
- Track and report on platform algorithm changes, A/B testing, and trends.
Requirements:
- A Bachelor's Degree in Marketing, Advertising, Business, Multimedia Arts, or any related field. (Equivalent training or hands-on experience may be accepted in place of formal education)
- Minimum 6 months of hands-on experience in managing Facebook/Meta ads
- Knowledge of Facebook Ads Manager, Pixel, Business Suite, A/B testing and audience segmentation.
- Understanding of ad metrics, conversion tracking and data optimization techniques.
- Strategic thinker with a creative eye – knows the luxury market tone and behavior.
- Can analyze audiences and shift strategies with data
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