Meta Ads Specialist

2 days ago

Makati City, National Capital Region, Philippines REMOTE STAFF, INC. Full time ₱1,200,000 - ₱2,400,000 per year

Status: Remote | Part time

Schedule: Mon-Fri | 10:00 AM – 2:00 PM BST (London Time)/ 5 PM - 8 PM PH Time

Why choose Remote Staff?

  • 100% Work from Home. No office-based setups. Manage your time efficiently and enjoy work-life balance.
  • 15+ years in the remote work industry. We've helped more than 8K Filipinos establish virtual careers with international clients since 2007
  • Competitive and negotiable compensation (depending on skill level & experience

About the Client:

Our client provides bespoke and semi-custom SaaS systems to clients in real estate and home improvement industries. Their work is focused on streamlining lead generation, sales, and fulfillment processes through automation, CRM setup, and performance marketing.

Role Overview:

You'll manage the full Meta Ads lifecycle—from strategy to creative to reporting. This includes working from client briefs, writing ad copy, creating image and video creatives, and managing and optimizing campaigns for ROI.

Key Responsibilities:

  • Develop campaign strategy based on intake forms (audience, budget, goals, USP)
  • Write high-converting ad copy tailored to UK audiences (especially Scotland)
  • Create still image ads using stock or provided assets
  • Develop video scripts and direct creative concepts
  • Work alongside a videographer and edit basic ad videos when needed
  • Launch, manage, and optimize Meta campaigns
  • Track ROI, CPL, CPA and adjust accordingly
  • Provide weekly reporting via Notion (ad performance, next steps, optimization summary)
  • Ongoing improvement of current processes & SOPs to deliver exceptional value to our clients
  • Embrace the culture of going above and beyond for clients to ensure we exceed expectations

Must-Have Skills:

  • Proven experience running successful Meta Ads campaigns
  • Strong copywriting and creative direction skills
  • Ability to independently manage and execute campaigns from scratch
  • ROI-driven mindset and results-focused reporting
  • Familiarity with ad formats tailored for UK real estate/home improvement industries

Nice-to-Haves:

  • Video editing skills (basic level acceptable)
  • Experience with Notion for reporting and documentation

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