Brand and Marketing Specialist

About the Role

• The Client is a global luxury resort wear house celebrated for its cinematic glamour, one-size-fits-all kaftans, and inclusive approach to elegance. We are seeking a Head of Brand Strategy & Marketing — a visionary who sits at the intersection of art and analytics, creativity and commerce, storytelling and scale.
• This isn't a standard marketing position. It's a leadership role for someone who understands that luxury is both a feeling and a formula — someone who can turn beauty into data-driven growth, and data into emotionally resonant storytelling.
• You will serve as the brand's strategic heartbeat — defining how the world experiences The Client, from first impression to lifelong loyalty. Working hand-in-hand with the Creative Director (who also serves as Art Director), you'll ensure every campaign, image, and touchpoint embodies The Client's signature essence: timeless glamour, effortless confidence, and unapologetic femininity.

Core Responsibilities

• Define, refine, and protect The Client's brand identity — tone, language, color, emotion, and visual world.
• Craft and evolve brand positioning that fuses cinematic storytelling with inclusivity, ensuring The Client stands apart from the luxury crowd.
• Develop and maintain a living Brand Playbook to guide design, marketing, and communications teams toward a unified vision.
• Partner with the Creative Director to translate brand values into tangible creative direction across photo shoots, product campaigns, and social content.
• Monitor competitors, trends, and cultural moments to keep The Client timeless yet relevant.
• Design full-funnel marketing strategies that drive awareness, engagement, conversion, and retention.
• Lead all digital and performance marketing channels — including Meta, Google, email, and influencer campaigns — balancing precision with imagination.
• Create and execute campaign calendars tied to product drops, seasonal collections, and brand milestones.
• Translate analytics into action: monitor KPIs, optimize spend, and refine strategies based on insights.
• Employ luxury marketing psychology — using ethos, pathos, scarcity, and social proof — to build desire and loyalty without reliance on discounts.
• Collaborate directly with the Creative Director/Art Director to conceptualize, plan, and execute visually stunning campaigns that perform as beautifully as they look.
• Bridge creative and analytical teams — ensuring visuals and copy are both on-brand and on-target.
• Coordinate product launch timelines with inventory, PR, influencer, and e-commerce teams for seamless execution.
• Support global PR and influencer activations to extend The Client's storytelling into new markets and audiences.
• Lead, mentor, and inspire the marketing, social media, and creative support teams.
• Build systems and workflows that align creative vision with measurable outcomes.
• Encourage innovation, accountability, and excellence across departments.
• Serve as a key strategic advisor to the Founder — helping guide long-term brand direction, partnerships, and expansion opportunities.

You're Perfect for This Role If You:

• Are both a strategist and storyteller — analytical enough to drive results, and emotional enough to move people.
• Can translate The Client's cinematic world into consistent, scroll-stopping campaigns that convert admiration into action.
• Understand the psychology of luxury and how to inspire purchase through connection, confidence, and aspiration.
• Thrive in fast-paced, creative environments and can move fluidly between high-level vision and hands-on execution.
• Have experience in luxury fashion, beauty, or lifestyle marketing — ideally with a DTC or digital-first brand.
• Are passionate about inclusivity, storytelling, and creating experiences that empower women around the world.

The Dream Team Dynamic

• You'll collaborate closely with the Creative Director, who also fulfills the Art Director role — together shaping the brand's creative identity and ensuring seamless execution from campaign concept to final edit.
• Your partnership will balance emotion with precision — creating not just a brand people buy from, but a world they long to belong to.

Why Join The Client

• Because The Client isn't just a fashion brand — it's a feeling. A movement.
• We're redefining what luxury looks and feels like for women of every size, shape, and story. Our designs celebrate confidence, self-expression, and the beauty of standing out.
• As Head of Brand Strategy & Marketing, you'll help take this vision global — one kaftan, one collection, one siren at a time.

Job Types: Full-time, Permanent

Pay: From Php40,000.00 per month

Benefits:

• Opportunities for promotion
• Pay raise
• Work from home

Experience:

• Marketing: 2 years (Preferred)

Work Location: Remote