Brand Marketing

2 days ago

Philippines Zalora South East Asia Full time ₱900,000 - ₱1,200,000 per year

Introduction

In this role, you'll take ownership of the execution of marketing campaigns and operational tasks for your assigned brands under ZALORA's Growth Categories. You'll gain hands-on experience in campaign management, coordination, and exposure to the full marketing process, making this a strong foundation for your career in Account Management. 

Responsibilities: 

ZALORA Advertising Platform 

  • Build relationships with brand partners and secure investments for the ZALORA Advertising Platform (ZAP) to improve their exposure and performance, while achieving advertising revenue targets. 
  • Support brand management under ZALORA's key emerging categories: Kids, Accessories, and Beauty. 
  • Create curated marketing plans that strategically optimize brand budgets, and present comprehensive findings through post-campaign reports, as well as quarterly and annual brand performance reviews.
  • Support other cross-category initiatives under Apparel, Luxury, Sports, and Shoes. 
  • Liaise with the brand partners on other campaign and reporting needs. 
  • Assist in creating co-marketing deals with brands, finding other avenues to increase the brand awareness of both our partners and ZALORA. 

Campaign Management & Internal Collaborations

  • Run overall day-today operational campaign management, ensuring all brand campaigns are delivered effectively 
    and on time and properly distributed across all marketing channels.
  • Understand and utilize various analytics, reports, and platforms to analyze and optimize campaign performance.
  • Communicate and collaborate with multiple teams across Commercial, Operations, Finance, and Customer Service/Experience, as well as Marketing channels (Performance Marketing, Onsite, CRM, Social Media, PR, Partnerships, SEO, etc.) to ensure effective multi-channel campaign execution.

Requirements:

  • Bachelor's Degree in Marketing, Communications, Business or equivalent
  • 1-3 years of relevant experience, preferably in campaign management, however fresh graduates 
    may be considered for an entry-level position
  • Impeccable communication, presentation, and interpersonal skills 
  • Good analytical and problem-solving skills with a creative flair 
  • Proficient in MS Excel and PowerPoint, as well as their Google counterparts
  • Ability to multitask and meet deadlines while being meticulous and detail-oriented
  • A desire to gain hands-on experience with online marketing and web development strategies
  • A discerning eye for fashion and design

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