Marketing Officer
6 days ago
- Industry-Specific Marketing:
Design and implement marketing strategies to position the company's healthcare products and services to clients in different industries. - Lead Generation:
Plan and execute campaigns (email, digital, events, etc.) to generate high-quality B2B leads and support the sales team in conversion efforts. - Content & Collateral Development:
Create compelling marketing materials, case studies, presentations, and proposals tailored to various industry needs. - Digital Marketing:
Manage digital marketing efforts including SEO, SEM, social media, and website content to increase brand visibility and lead flow. - Market Research:
Conduct market intelligence on target industries to identify opportunities, decision-makers, competitors, and trends. - Campaign Management:
Plan and manage integrated marketing campaigns that promote services like diagnostics, corporate wellness, health screenings, medical devices, or other healthcare offerings. - Event Marketing & Outreach:
Organize and represent the company at industry expos, webinars, health fairs, and networking events to increase brand exposure and attract new clients. - CRM & Analytics:
Track campaign performance, analyze data, and generate reports to refine strategies and measure ROI. - Brand Building:
Support brand development initiatives and ensure consistency across all communication channels and campaigns.
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