marketing officer
5 days ago
JOB SUMMARY:
The Marketing Officer assists in implementing marketing campaigns, managing events, and coordinating with partners to support brand visibility and subscriber growth.
DUTIES & RESPONSIBILITIES:
- Report directly to the AVP for Network Distribution.
- Coordinate with affiliate Marketing Executives on marketing and programming concerns.
- Work with the WBD affiliate marketing team on activities for cable operators.
- Manage the annual marketing fund provided by program partners; ensure proper allocation for marketing and sales activities (per project basis).
- Coordinate with Billing and Collection for finance-related tasks (e.g., WBD Ariba, liquidations, accounts receivable).
- Plan and execute channel-specific campaigns and promotions for cable operators' subscribers.
- Liaise with channel providers for sales team requirements.
- Organize and support events and promotional activities (e.g., roadshows, conventions) in coordination with cable operators, program providers, and industry associations — from planning to post-event evaluation.
- Supervise the production of marketing materials such as posters, brochures, and premium items.
- Assess marketing support requests from cable operators and allocate resources accordingly.
- Act as the point of contact between the sales team and program providers for sales and marketing concerns, including channel and industry updates.
- Monitor and manage inventory of marketing and premium items.
- Serve as host for roadshows and internal company events (e.g., anniversaries, Christmas parties).
- Perform other tasks as assigned by the immediate supervisor.
QUALIFICATIONS:
Education: Bachelor's degree in Marketing.
Experience: At least 3 years of experience in marketing, including event and brand management, client coordination, and hosting.
Skills:
- Proficient in Microsoft Office 365 and Google Workspace
- Excellent verbal and written English communication
- Strong organizational and project management skills
- Good interpersonal and problem-solving abilities
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