Archetype Marketing Manager

1 week ago

Pateros National Capital Region, Philippines Globe Telecom Full time ₱70,000 - ₱120,000 per year

At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal.

Job Description
The Archetype Marketing Lead is responsible for driving hyper-localized marketing strategies based on geo-archetypes to deepen market penetration and foster customer loyalty within specific territories. This role involves comprehensive analysis of micro-market dynamics and distinct archetypes, followed by the design, execution, and performance monitoring of tailored offers and BTL on-ground marketing initiatives. The Archetype Marketing Lead plays a critical role in translating insights into actionable strategies that resonate with unique local consumer segments.

Market Analysis and Strategy Development

  • Analyze consumer behavior, competitive intensity, distribution gaps, and adoption barriers within specific towns or archetypes.
  • Interpret geo-archetype insights and translate them into localized micro-market offers and BTL marketing strategies.
  • Monitor competitor activities, market trends, and regulatory changes within assigned territories to proactively identify opportunities and challenges.

Offer and Campaign Design

  • Develop, propose, and monitor micro-market offers aligned to the strategic posture of the town.
  • Develop, propose, and refine BTL on-ground marketing strategies, activation plans, and community engagement initiatives tailored to the archetype

Execution and Operations Management

  • Work with the Marketing Activations team to execute BTL on-ground activations including events, roadshows, and community-based marketing programs tailored to the archetype.
  • Manage the allocated marketing budget for micro-market initiatives, ensuring efficient resource allocation and adherence to financial guidelines.

Performance Monitoring & Optimization

  • Conduct post-mortem analyses on offer performance, campaign effectiveness, and activation ROI, then adjust strategies as needed.
  • Prepare and present comprehensive performance reports, insights, and recommendations to the Territory General Manager and other key stakeholders.

Collaboration And Advocacy

  • Collaborate with Territory and National Segment Marketing Teams to align on archetype-specific value propositions and messaging.
  • Act as the voice of the archetype, informing the broader marketing and strategy teams of local market needs and behavioral nuances.

Equal Opportunity Employer
Globe's hiring process promotes equal opportunity to applicants, Any form of discrimination is not tolerated throughout the entire employee lifecycle, including the hiring process such as in posting vacancies, selecting, and interviewing applicants.

Globe's Diversity, Equity and Inclusion Policy Commitment can be accessed here

Make Your Passion Part of Your Profession. Attracting the best and brightest Talents is pivotal to our success. If you are ready to share our purpose of Creating a Globe of Good, explore opportunities with us.

  • Archetype Marketing Manager

    3 weeks ago

    Pateros, Philippines Globe Telecom Full time

    Join to apply for the Archetype Marketing Manager role at Globe Telecom The Archetype Marketing Lead is responsible for driving hyper-localized marketing strategies based on geo-archetypes to deepen market penetration and foster customer loyalty within specific territories. This role involves comprehensive analysis of micro-market dynamics and distinct...

  • Territory Account Manager

    2 weeks ago

    Pateros, National Capital Region, Philippines Logicalis Asia Pacific Full time ₱900,000 - ₱1,200,000 per year

    Why choose iZeno?iZeno was founded in 2003 to provide enterprises with custom-built technology solutions they need to keep their business running seamlessly. Logicalis Asia, part of the Logicalis Group, a leading international IT solutions and managed services provider, has acquired a majority stake in iZeno, a company specialising in digital transformation,...

  • Sales Manager

    2 weeks ago

    Valenzuela, National Capital Region, Philippines Gomeco Metal Corporation Full time ₱600,000 - ₱1,200,000 per year

    Company DescriptionWith over 50 years of craftsmanship experience, Gomeco Metal Corporation specializes in the customization of stainless materials using advanced CNC System equipment. We manufacture products for every kitchen and other architectural equipment, ensuring each customized product is designed and fabricated to meet client satisfaction. Our...

  • Senior Sales Representative

    4 weeks ago

    National Capital Region, Philippines LUBRITEK INC Full time

    · A bachelor’s degree in Business, Marketing, Communications, or a related field is typically required · Proven track record in sales—especially in the automotive or industrial oils sector—including managing complex sales cycles and key client accounts. · Experience managing complex sales processes and handling key client accounts · Strong...

  • Sales Manager

    2 weeks ago

    Valenzuela, National Capital Region, Philippines GOMECO Group of Companies (Official Page) Full time ₱900,000 - ₱1,200,000 per year

    Company DescriptionGomeco Metal Corporation is the Philippines' largest designer and fabricator of kitchen stainless steel equipment and architectural fixture systems. For nearly four decades, we have served the Foodservice, Hospitality, Healthcare, and Construction industries with state-of-the-art equipment and customized stainless materials. Our...

  • Purchasing Manager

    1 week ago

    Valenzuela, National Capital Region, Philippines GOMECO GROUP OF COMPANIES Full time ₱900,000 - ₱1,200,000 per year

    Company DescriptionGomeco Group of Companies, comprised of Gomeco Metal Corporation, Multi-Mach International, and Technical Management and Services, offers a range of services including design and fabrication, importation and distribution, and preventive/after-sales services. With a focus on synergy, these companies work together to address professional...

  • Segment Marketing Manager

    1 week ago

    Pateros, Philippines Globe Telecom Full time

    At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal. Job Description: Segment Manager's primary responsibility is to gather valuable industry insights from a user perspective through interviews, research, and...

  • Marketing General Manager

    4 days ago

    Pateros, Philippines HRTX Full time

    Overview The key role of General Manager Marketing is responsible for nationwide marketing, ATL, BTL, PR, Digital Marketing, events and all relevant activities. GM marketing responsible for developing and maintaining marketing strategies, plans, budgeting include monitoring execution and analyze the results. GM should be able to drive achievement of country...

  • Marketing General Manager

    4 days ago

    Pateros, Philippines HRTX Full time

    Overview The key role of General Manager Marketing is responsible for nationwide marketing, ATL, BTL, PR, Digital Marketing, events and all relevant activities. GM marketing responsible for developing and maintaining marketing strategies, plans, budgeting include monitoring execution and analyze the results. GM should be able to drive achievement of country...

  • Key Account Sales Executive

    1 week ago

    Malabon, National Capital Region, Philippines CDC Manufacturing Corporation Full time ₱600,000 - ₱1,200,000 per year

    Company DescriptionCDC Manufacturing Corporation, along with its sister company Marketing, is the leading manufacturer and distributor of melamine tableware, food service products, and promotional items in the Philippines. With over 40 years of experience, we have developed a range of brands such as Melawares, Urban Kitchen, and Bestware to meet the needs...