Regional Trade Marketing Specialist
5 days ago
Education & Experience:
- Bachelor's Degree in Business, Marketing Management, or any related field or equivalent experience.
- A minimum of 2 years in FMCG industry and preferably with proven Trade Marketing experience.
Knowledge & Skills:
- Excellent verbal and written communication skills to effectively convey programs across all levels of the organization.
- Creative and innovative.
- Strong understanding of marketing strategies and techniques.
Job Responsibilities:
- Collaborate with Marketing and Sales team in developing an activation plan aligned with business & brand strategies.
- Identify trends & opportunities in assigned region and make recommendations to maximize opportunities and ensure that targets are met.
- Conduct market research to identify opportunities for growth within the trade channel.
- Coordinate closely with sales personnel to ensure a seamless execution of activities.
- Measure and report on the effectiveness of trade marketing programs.
License Needed:
- Driver's license- with local travel required at least 70% of the time
These qualifications will enable the candidate to effectively perform the responsibilities associated with the role in a fast-paced, collaborative environment and contribute to the organization's success.
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