Product Marketing Specialist

3 days ago

Manila, National Capital Region, Philippines Viventis Search Asia Full time

The
Product Officer
plays a key role in supporting the development, launch, and management of food products ensuring they meet consumer needs, comply with regulatory standards, and achieve business targets. This role bridges marketing, production, R&D, and supply chain teams to drive product performance from concept to market.

Key Responsibilities

  • Assist in conceptualizing and developing new food products or product improvements based on market trends, customer feedback, and business goals.
  • Coordinate with R&D, Quality Assurance, and Production teams to ensure product formulations, packaging, and labeling meet company and regulatory standards.
  • Participate in product trials, sensory evaluations, and packaging tests to ensure product quality and consistency.
  • Help prepare cost analysis, product specifications, and feasibility studies for new and existing products.
  • Conduct market research to identify emerging trends, competitive products, and consumer preferences.
  • Gather and analyze data to support product positioning, pricing strategies, and promotional activities.
  • Monitor competitor launches and activities to identify potential opportunities or threats.
  • Assist in planning and executing product launch activities and trade promotions.
  • Coordinate with sales and marketing teams to ensure timely availability of promotional materials and product information.
  • Prepare product briefs, presentations, and technical sheets for internal and external stakeholders.
  • Support digital and on-ground marketing campaigns to drive awareness and sales performance.
  • Track product sales performance, inventory levels, and profitability against targets.
  • Collect and analyze feedback from customers, distributors, and sales teams to improve product performance.
  • Recommend product adjustments, phase-outs, or re-launches based on market and operational insights.
  • Ensure all products comply with food safety, labeling, and regulatory requirements.
  • Liaise with supply chain, procurement, and production to align product availability with market demand.
  • Maintain accurate documentation and product information for audits and quality checks.

Qualifications

  • Bachelor's degree in Food Technology, Marketing, Business Administration, or related field.
  • At least 2–4 years of experience in product management, marketing, or R&D within the food manufacturing industry.
  • Strong analytical, coordination, and communication skills.
  • Knowledge of FDA regulations, food labeling standards, and product costing is an advantage.

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