B2B Content Writer

2 days ago

Bonifacio Global Metro Manila, Philippines Execo Group Inc. Full time ₱900,000 - ₱1,200,000 per year

Are you a writer who thinks like a strategist? Or a strategist who writes with a purpose? At Execo, we're looking for a B2B Content Marketing Strategist who does both.

This isn't about filling a content calendar; it's about architecting multichannel campaigns that drive measurable business results for a global audience. If you're ready to move beyond execution and take ownership of campaign strategy, this is your opportunity to make a significant impact.

Summary of Role

As our B2B Content Marketing Strategist, you are the storyteller and the architect of our marketing campaigns. You will own the content lifecycle from strategic conception to data-driven optimization. Your mission is to translate complex business challenges into compelling narratives that resonate with a sophisticated US B2B audience. By crafting high-impact content across the entire marketing funnel—from thought leadership blogs to conversion-focused ads—you will be a key driver of our brand authority, lead generation, and overall growth.

Your Impact & What You'll Do

  • Architect Winning Campaign Strategies: You won't just write; you'll strategize. You'll dive deep into niche markets, collaborate with cross-functional teams, and build the strategic framework for multichannel campaigns designed to achieve specific business goals.
  • Craft High-Impact, Multichannel Content: You will be the creative engine for our campaigns, producing a wide range of content—including blogs, white papers, case studies, and high-performing ads for platforms like LinkedIn and Google—that builds authority and drives action.
  • Drive and Measure Performance: You will be obsessed with results. You'll weave SEO best practices into your content, analyze campaign data to understand what's working, and use those insights to continuously optimize for greater impact.
  • Innovate at the Forefront of Marketing: You will be our expert on modern content marketing, staying ahead of industry trends and leveraging AI tools like Gemini to enhance creativity and efficiency while always adding the essential human touch that makes content truly exceptional.

Why You'll Thrive at Execo

We're looking for a seasoned expert who is passionate about the art and science of content marketing. You'll thrive here because:

  • You Are a Seasoned B2B Marketing Strategist. With 5-7+ years of experience, you have a rich portfolio of content-driven campaigns. You're an expert at navigating complex B2B industries (like IT Services, SaaS, or Manufacturing) and turning intricate topics into compelling content.
  • You Are Fluent in the Language of US Business. You possess exceptional English writing and editing skills, with a deep, nuanced understanding of US B2B communication styles and buyer psychology.
  • You Think Like a Business Owner. You're not just a content creator; you're a strategic thinker who understands how content connects to the bottom line. You're comfortable shaping campaign strategy from the start.
  • You Are a Full-Funnel Marketing Expert. You have a strong command of SEO principles, a knack for writing conversion-focused ad copy (especially for LinkedIn), and experience with marketing automation platforms like HubSpot.
  • You Are a Modern, Tech-Savvy Marketer. You embrace new technology and are skilled at using AI tools to brainstorm and draft, while applying your own expertise and creativity to produce best-in-class final content.

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