Partner Business Manager, Strategic Partner Recruitment, ASEAN

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Job Category

Sales

Job Details

**About Salesforce****
Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword — it's a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You're in the right place Agentforce is the future of AI, and you are the future of Salesforce.

*About Salesforce*
We're Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you've come to the right place.

The Role
The Strategic Partner Recruitment Manager is a highly specialized, crucial role responsible for identifying, targeting, recruiting, and onboarding net-new System Integrator (SI) partners across the ASEAN market.

This role is 100% focused on partner acquisition and the initial strategic development of those relationships. You will be a market expert, responsible for identifying SIs with strong practice potential in key Salesforce solution areas (e.g., Data, Commerce, Industry Clouds) and convincing them to invest in building a dedicated Salesforce practice. You will be the architect of our future ecosystem, laying the groundwork for long-term, revenue-generating alliances.

*Key Responsibilities:*

• Net-New SI Recruitment Strategy (Primary Focus):

• Develop and execute a data-driven strategy for identifying and recruiting top-tier, net-new SIs in strategic markets across ASEAN (e.g., Indonesia, Philippines, Thailand, Vietnam).

• Conduct in-depth market analysis to profile target SIs based on industry focus, technical capabilities, geographical reach, and their potential for investment in a Salesforce practice.

• Own the entire recruitment cycle: from initial contact and pitch through to legal agreement signing and formal onboarding.

• Strategic Relationship Building:

• Build and nurture executive-level relationships (C-level, Practice Leads) within target SI firms to secure commitment and investment in building a robust, long-term Salesforce practice.

• Develop joint business plans with newly recruited SIs, defining practice goals, solution focus, enablement milestones, and initial co-sell activities.

• Act as the evangelist for the Salesforce ecosystem, clearly articulating the financial and strategic value of partnering with Salesforce to prospective firms.

• Initial Partner Enablement Handoff:

• Work closely with internal A&C teams & other teams (like legal, ops, SE's etc) to ensure a smooth, successful transition and ramp-up for newly onboarded partners. (Your responsibility concludes once the partner is formally signed and the initial enablement plan is in motion).

• Internal Alignment & Advocacy:

• Serve as the internal expert on the target SI landscape, providing intelligence to sales and marketing teams on where future revenue will be driven by new partnerships.

• Reporting and Performance Metrics:

• Maintain accurate and timely records of all recruitment activities and partner status within the Salesforce CRM platform.

• Generate regular reports detailing the health of the recruitment pipeline, and other key performance indicators (KPIs).

• This role's performance will be directly measured against key metrics, including:

• Number of Net-New SIs Recruited/Onboarded.

• Partner Investment Metrics (e.g., certification goals, number of dedicated practice resources).
• Initial Pipeline Generated from newly signed partners post-onboarding.

*Required Skills And Qualifications*

• Minimum of 7 years of experience in Channel Development, Partner Recruitment, or Strategic Alliances, specifically within the enterprise software or cloud industry.
• Mandatory: Proven, measurable experience in recruiting and onboarding net-new System Integrators (SIs) and signing strategic partnership agreements.
• Deep understanding of the ASEAN SI landscape, including major regional consulting firms, and mid-market specialists.
• Exceptional relationship-building, influencing, and negotiation skills, with the ability to engage confidently at the C-suite level.
• Strong business acumen and the ability to construct a compelling financial and strategic value proposition for new partnerships.
• Fluent in English is required. Proficiency in other key ASEAN languages (e.g., Bahasa Indonesia, Thai, Vietnamese) is a significant advantage.
• Ability to work independently, manage a recruitment pipeline, and travel extensively within the region as needed.

Unleash Your Potential

When you join Salesforce, you'll be limitless in all areas of your life. Our benefits and resources support you to find balance and
be your best
, and our AI agents accelerate your impact so you can
do your best
. Together, we'll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what's possible — for yourself, for AI, and the world.

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Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that's inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.