Nosto + CRO Specialist

2 weeks ago

Work from Home, Philippines My Cloud Crew Full time ₱900,000 - ₱1,200,000 per year

This is a remote position.

Role Overview

The Nosto + CRO Specialist will be responsible for enhancing customer experience and driving online revenue growth through personalization, data-driven optimization, and experimentation. You will manage the implementation of Nosto for onsite personalization and work closely with cross-functional teams to execute Conversion Rate Optimization (CRO) strategies that improve engagement, conversion, and retention across our digital platforms.

Key Responsibilities

Nosto Management & Personalization

  • Configure, maintain, and optimize Nosto campaigns for product recommendations, pop-ups, content personalization, and triggered emails.
  • Leverage customer segmentation and behavioral data to deliver personalized shopping experiences.
  • Analyze Nosto performance reports and make data-backed recommendations for optimization.
  • Collaborate with the creative and merchandising teams to ensure cohesive brand alignment in all personalized content.

Conversion Rate Optimization (CRO)

  • Develop and implement A/B and multivariate testing strategies to improve website conversion metrics.
  • Analyze user behavior, funnel performance, and key KPIs to identify drop-off points and growth opportunities.
  • Collaborate with UX/UI designers and developers to execute website enhancements based on testing outcomes.
  • Manage heat mapping, session recording, and analytics tools (e.g., Hotjar, Google Analytics, GA4) to support CRO initiatives.

Data & Reporting

  • Prepare and maintain detailed performance reports highlighting Nosto results, CRO test outcomes, and actionable insights.
  • Present optimization findings and recommendations to stakeholders in regular review meetings.

Cross-Functional Collaboration

  • Partner with marketing, e-commerce, and creative teams to align personalization and optimization strategies with broader brand campaigns.
  • Work closely with IT/development teams to ensure technical feasibility and seamless integration of personalization features.

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