
Funnel & Lifecycle Marketing Specialist
2 weeks ago
Job Title: Funnel & Lifecycle Marketing Specialist
Full Time | Remote | 9AM - 5PM Mon-Fri Queensland Time
Key Responsibilities
- Build, launch & optimise book funnels (landing pages, checkout, thank-you, tracking)
- Implement post-purchase workflows (Free 90-Day Growth Plan booking flow)
- Manage lifecycle marketing (email/SMS nurture, lead scoring, podcast integration)
- Run paid media across Meta, Google, YouTube & LinkedIn
- Conduct A/B tests, CRO experiments & ad optimisation cycles
- Manage GoHighLevel CRM sequences, pipelines & sales tracking
- Produce creative briefs for ad videos/copy & repurpose podcasts/events
- Deliver KPI dashboards, insights & maintain SOPs
Requirements
- 4+ years in direct response digital marketing (funnels, paid media, CRO)
- Proven CRM/funnel automation (GoHighLevel, HubSpot)
- Experience managing $10k+/month ad budgets
- Strong analytics & reporting (GA4, UTMs, attribution)
- Lifecycle marketing expertise (email/SMS)
Job Type: Full-time
Benefits:
- Work from home
Work Location: Remote
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