Ad Operations Specialist

About Penbrothers

Penbrothers is an HR & remote talent management partner and one of the fastest growing companies in the Philippines. We provide talented Filipinos with global opportunities in high-growth startups and dynamic companies, from the comfort of their own homes.

About the Client

Our client is a global media platform recognized for delivering innovative, data-driven, and attention-guaranteed digital advertising solutions. With a strong portfolio of proprietary technologies and a reputation for award-winning excellence in media, marketing, and ad-tech, this company partners with leading agencies and brands worldwide. The team is driven by a mission to provide cutting-edge, privacy-conscious media strategies across channels, including video, CTV, and location-based technologies.

About the Role

The Ad Operations Specialist will be responsible for supporting the execution, optimization, and reporting of digital advertising campaigns. This role involves learning and applying the fundamentals of campaign trafficking while assisting senior campaign managers on high-impact programs. The ideal candidate will bring at least one year of experience in digital advertising or media operations; however, highly analytical and detail-oriented self-starters eager to grow in the ad operations field are also encouraged to apply. Reporting to the Ad Operations Manager, this position offers exposure to the full lifecycle of campaign management and provides a strong foundation for career development in digital media.

Work hours: 9:00AM to 6:00PM EST

Work set-up: Remote

What you'll do

First 30 Days:

• Onboard to the client's ad tech stack and workflow

• Shadow live campaign setups in proprietary platform and partner DSPs

First 90 Days:

• Independently traffic and QA low-complexity campaigns with 95% accuracy

• Communicate weekly pacing & performance checks for senior managers

• Identify one process pain-point and propose an efficiency fix

First 180 Days:

• Manage a portfolio of ≤10 mid-tier campaigns end-to-end (setup → optimization → wrap-up)

• Attain ≥80 % on-time in-full delivery across assignments

• Contribute to a cross-functional project (e.g., creative QA automation or inventory forecasting)

Core Responsibilities:

• Campaign Trafficking & QA – Set up, tag, and test display, video, and CTV campaigns across our proprietary platform and key DSPs.

• Pacing & Optimization – Monitor delivery, CTR, VCR, and other KPIs; surface opportunities to senior managers; execute basic bid and targeting adjustments.

• Reporting & Analysis – Pull log-level data, pivot in Excel/Sheets, and summarize insights for internal stakeholders.

• Cross-Team Collaboration – Partner daily with Client Success, Sales Planning, and Creative QA to align on specs, timelines, and performance goals.

• Process Improvement – Document SOPs, suggest automation ideas, and help keep our internal wiki current.

What You Bring

• 1+ years in digital media, paid social, programmatic, or related marketing operations (internships count)—direct trafficking experience is a plus but not required.

• Working knowledge of ad tech concepts: ad servers, ad tags, pixels, viewability, brand-safety, basic attribution.

• Intermediate Excel or Google Sheets skills (formulas, pivots, VLOOKUP/SUMIFS).

• Familiarity with project management tools like Asana and/or JIRA.

• Familiarity with any DSP (e.g., DV360, The Trade Desk) or ad server (CM360, Sizmek, Flashtalking) is a bonus.

• Bachelor's degree or equivalent practical experience in marketing, analytics, or a quantitative field.

Don't meet every single requirement? At Penbrothers we are committed to building a diverse, inclusive, and authentic workplace, so if you're excited about this role but you don't feel 100% aligned with the qualifications, we encourage you to apply anyway. You may just be the right fit for this or other roles.

Hiring Process

We utilize AI tools to enhance our hiring efficiency and ensure a fair evaluation of all candidates. As a result, candidates who passed our initial evaluations should expect an AI Interviewer as a component of our recruitment process. This is supervised by Human Talent Acquisition Experts who will also engage with you throughout your application journey.

What You'll Get

At Penbrothers, we are obsessed with creating positive employee experiences. Here you'll find an environment that nurtures learning and provides opportunities for growth. You'll have the opportunity to make an impact on fast-growing startups and dynamic companies.

• Meaningful work & Growth: We take every opportunity to stretch ourselves and deliver an excellent client experience.

• Employee as our biggest asset: We are genuinely invested in our people's career and welfare.

• Global reach & local impact: Get to work with high-growth startups and dynamic companies from the comfort of your own home.

• Powering global startups: We've created 1,400 Filipino jobs that empower global start-ups to focus on growth.