CRM Specialist

2 weeks ago

Cebu City, Central Visayas, Philippines STAFFVIRTUAL Full time ₱1,200,000 - ₱2,400,000 per year

About the Role

StaffVirtual is seeking an experienced HubSpot Analyst & CRM Operations Expert to lead our

CRM automation, data strategy, and sales enablement processes.

This role blends analytics, sales/marketing automation, and technical expertise ensuring our

global BPO sales engine runs on clean data, precise workflows, and measurable performance.

Youll manage the HubSpot ecosystem from end-to-end integrating Apollo, Sales Navigator, and

other enrichment tools; automating outbound campaigns; and delivering dashboards that turn data

into decisions.

Key Responsibilities

CRM Administration & Operations

  • Manage and optimize HubSpot CRM, workflows, sequences, and pipelines for Sales and Marketing.
  • Build executive-level dashboards showing real-time pipeline health, conversion rates, and revenue projections.
  • Oversee data hygiene and enrichment using Apollo, Sales Navigator, and Clearbit to maintain CRM integrity.
  • Manage HubSpot Service Hub, CMS, and SEO tools for seamless marketing and support functions.
  • Conduct A/B testing on campaigns and workflows to optimize performance.
  • Ensure data compliance (GDPR/CAN-SPAM) across all systems and integrations.

Outbound & Intent Marketing

  • Prepare and implement cold outreach and intent marketing campaigns, measuring
  • performance and improving conversion rates.
  • Create ideal customer profiles (ICPs) and buyer personas for inbound and outbound
  • targeting.
  • Write and manage sales copy, landing pages, case studies, and articles that attract and
  • nurture leads.
  • Write and proofread email sequences and outreach templates to ensure tone, clarity, and
  • conversion.
  • Build and maintain databases from scratch using scraping tools and LinkedIn strategies.

Sales Enablement & SDR Support

  • Support and coach SDRs on outreach best practices, cadence building, and HubSpot engagement.
  • Develop outreach playbooks and automation flows to streamline prospecting.
  • Partner with leadership to plan quarterly outreach strategies and performance reports.

Reporting & Analytics

  • Develop custom dashboards and reports tracking KPIs such as lead conversion, sales velocity, and campaign ROI.
  • Translate CRM data into insights that drive sales and marketing strategy.
  • Improve CRM data accuracy and reporting reliability by 30% or more.
  • Training & Cross-Team Collaboration
  • Train new users across Sales, Marketing, IT, and Executive teams on HubSpot dashboards and analytics.
  • Drive adoption of CRM best practices and ensure system-wide data consistency.
  • Act as StaffVirtuals HubSpot subject-matter expert, aligning technical setup with business goals.

Qualifications

  • 4+ years of experience in CRM management, marketing automation, or sales operations.
  • Advanced HubSpot expertise workflows, dashboards, reports, and integrations.
  • Strong background in outreach campaigns, email marketing, and content creation.
  • Experienced with data scraping, enrichment, and ICP development.
  • Proven success building lead lists and outbound strategies that convert into long-term
  • clients.
  • HubSpot Certifications (Admin, Marketing Hub, Sales Hub) required.
  • Excellent communication, analytical, and leadership skills.
  • Experience in BPO, outsourcing, or IT services preferred.

Why Join StaffVirtual

  • Be the architect behind the CRM and automation systems powering our global BPO sales growth.
  • Work directly with executive leadership to shape data strategy and outreach direction.
  • Competitive compensation, growth potential, and a collaborative, tech-driven Cebu office culture.
  • Hybrid Work Setup

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