Performance Marketing Manager

The Opportunity
Our partner is a well-established Australian company known for creating vibrant lifestyle communities and memorable holiday experiences. Since 2006, they've grown from a family-owned business into a leading operator of land lease communities, holiday parks, and mixed-use caravan parks. The company's success is built on a strong foundation of core values: respect, accountability, collaboration, innovation, and quality & customer focus. These principles guide their culture, shape decision-making, and reflect their commitment to both people and performance.

They are currently seeking a
Performance Marketing Manager
to lead the strategy, execution, and optimisation of paid search campaigns across Google and Bing. This role will support the marketing initiatives of their tourism, residential, and rental divisions—including Holidays, Villages, and Communities—with a strong focus on driving bookings, generating leads, and enhancing brand visibility across a wide portfolio of websites.

You will be required to workonsite for the first month, after which you will transition to a hybrid setup (3 days onsite, 2 days work-from-home), following Australian business hours: 6:00 AM – 3:00 PM Philippine Time.

Key Responsibilities

• Expert in planning, building, and optimizing large-scale Google Ads and Bing search/display campaigns tailored to regional goals. Skilled in keyword research, bidding strategy, ad structure, and account audits to ensure high-performance and campaign hygiene.
• Develops and tests compelling, conversion-focused ad copy in collaboration with content/design teams. Leads creative experiments to improve CTR and ad quality scores, ensuring alignment with SEO and business objectives.
• Maintains accurate conversion tracking using GTM and GA4, monitors daily performance, and implements data-driven optimizations. Delivers clear, actionable insights and performance reports, with strong cross-channel analytical skills.
• Aligns with SEO, digital experience, and regional teams to tailor campaigns by journey and geography. Partners with stakeholders across business units—such as Park and Village managers—to reflect real-world customer insights and seasonal trends. Champions paid media strategy in cross-departmental planning sessions.
• Stays ahead of platform updates, tests emerging ad features, and contributes to broader digital marketing innovation with strategic insights and trend analysis.
• Flexible and proactive in taking on related tasks as needed, supporting overall marketing and business objectives.

Skills, Experience & Qualifications

• Degree in relevant field.
• 4–5+ years managing high-budget search campaigns ($50K+/month) on Google & Microsoft Ads
• Advanced in Google Ads (Search, Display, PMax, YouTube) and CRO-focused SEM strategy
• Proven success in bookings, lead generation, and brand awareness campaigns
• Strong skills in keyword research, bidding, and landing page optimisation
• Proficient in GA4, Looker Studio, UTM tagging, and seasonal budget pacing
• Familiar with tools like Google Keyword Planner, SEMrush, Screaming Frog
• Experienced in multi-client/agency settings with high-volume campaign portfolios
• Certifications (preferred): Google Ads, Microsoft Ads, GA4

ASW Offers

• Be part of a Great Place to Work certified company that's going places
• Thrive in a dynamic, inclusive, and supportive culture that celebrates collaboration, diversity, and shared success across borders.
• Enjoy competitive compensation that recognises your skills and contributions.
• Work with global clients and stakeholders, gaining valuable international exposure.
• Comprehensive medical benefits to support your well-being, covering your family member(s).
• Generous paid leave entitlements, because life outside work matters too.
• Exciting team outings, company events, and travel opportunities, like our annual overseas trips, unforgettable parties, and more.
• Collaborate with colleagues across Malaysia, Vietnam, the Philippines, and Australia, expanding your global perspective.
• Ongoing training and career development tailored to your role and the industry.

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