Senior Performance Marketing Manager

3 days ago

Manila, National Capital Region, Philippines Savanna HR Full time
Overview

We are seeking a highly analytical and creative Manager/Sr. Manager – Performance Marketing to join our growing marketing team. The ideal candidate will have hands-on experience in lead generation through platforms like Google Ads, Facebook Ads, LinkedIn, Instagram, and other relevant digital channels, with a strong ability to handle large-scale budgets and drive ROI-driven campaigns.

Key Responsibilities
  • Plan, execute, and optimize performance marketing campaigns across Google, Facebook, Instagram, LinkedIn, and other digital channels.
  • Drive high-quality lead generation, customer acquisition, and brand engagement across international markets.
  • Manage and optimize marketing budgets exceeding ₹20 Cr, ensuring efficient cost per acquisition (CPA) and return on ad spend (ROAS).
  • Conduct deep-dive market research to identify trends, target audiences, and competitive insights for global campaigns.
  • Continuously test and refine ad creatives, bidding strategies, landing pages, and messaging through A/B testing and analytics.
  • Collaborate closely with creative and content teams to produce high-performing ad creatives, videos, and copy.
  • Analyze performance data to generate weekly/monthly reports and strategic recommendations for senior stakeholders.
  • Work with international teams to ensure cultural and linguistic customization of campaigns.
  • Lead a high-performing performance marketing team, set KPIs/KRAs, and track team outcomes.
Qualifications
  • 4–8 years of hands-on experience in Performance Marketing.
  • Proven track record in managing large-scale budgets (₹20 Cr+ annually) with strong focus on ROI.
  • Must have worked in or with a company that has ₹100 Cr+ annual revenue.
Other Details
  • Employment type: Full-time
  • Job function: Marketing and Sales
  • Industries: Human Resources

Note: This posting may reference multiple locations; content reflects the responsibilities and requirements for a Senior Performance Marketing Manager role as presented. Referrals increase your chances of interviewing at Savanna HR.


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