Marketing Assistant

2 days ago

Manila, National Capital Region, Philippines UTrade by Unicapital Securities, Inc. Full time $40,000 - $60,000 per year

The Marketing Assistant supports UTrade's marketing by engaging leads, executing digital campaigns, and assisting in events. This role requires strong communication, attention to detail, and cross-team collaboration to drive successful marketing initiatives.

Key Responsibilities
Lead Engagement & Onboarding

  • Call and follow up leads from UTrade acquisition channels to encourage event attendance and/or account completion.
  • Assist clients in accomplishing the account opening process both new and/or on-going application, either digital or physical.
  • Assist in forwarding clients that fully accomplished the account opening process to sales.
  • Assist in CRM encoding, email send outs to client (after events).
  • Track and report lead conversion progress, identifying challenges and areas for improvement.

Event & Activation Support

  • Assist in organizing and executing UTrade events (on-ground and online).
  • Help coordinate event logistics, materials, and marketing collaterals.
  • Prepare post-event reports, tracking engagement, attendance, and key takeaways.

Marketing Campaign Support

  • Assist in creating and executing digital content for email, SMS, and social media (knowledge in Canva/Photoshop preferred).
  • Provide support in monitoring campaign performance and suggest improvements.

Cross-Department Coordination

  • Assist in collaborating with Sales, IT, and Customer Service to execute marketing initiatives.
  • Gather and organize campaign requirements.

Market Research & Administrative Support

  • Assist in conducting basic market research and competitor analysis.
  • Provide support in maintaining marketing databases and lead lists.

Qualifications
Minimum Qualifications:

  • 0-2 years of relevant experience.
  • Bachelor's Degree in Marketing, Business, Communications, or related field
  • Strong communication and organizational skills
  • Comfortable making calls and engaging with clients
  • Knowledge of digital marketing tools and CRM systems is a plus
  • Ability to multitask in a fast-paced environment
  • Proactive, adaptable, and open to feedback

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