Marketing Assistant

3 weeks ago

Manila, National Capital Region, Philippines UTrade by Unicapital Securities, Inc. Full time

The Marketing Assistant supports UTrade's marketing by engaging leads, executing digital campaigns, and assisting in events. This role requires strong communication, attention to detail, and cross-team collaboration to drive successful marketing initiatives.

Key Responsibilities

Lead Engagement & Onboarding

  • Call and follow up leads from UTrade acquisition channels to encourage event attendance and/or account completion.
  • Assist clients in accomplishing the account opening process both new and/or on-going application, either digital or physical.
  • Assist in forwarding clients that fully accomplished the account opening process to sales.
  • Assist in CRM encoding, email send outs to client (after events).
  • Track and report lead conversion progress, identifying challenges and areas for improvement.

Event & Activation Support
  • Assist in organizing and executing UTrade events (on-ground and online).
  • Help coordinate event logistics, materials, and marketing collaterals.
  • Prepare post-event reports, tracking engagement, attendance, and key takeaways.

Marketing Campaign Support
  • Assist in creating and executing digital content for email, SMS, and social media (knowledge in Canva/Photoshop preferred).
  • Provide support in monitoring campaign performance and suggest improvements.

Cross-Department Coordination
  • Assist in collaborating with Sales, IT, and Customer Service to execute marketing initiatives.
  • Gather and organize campaign requirements.

Market Research & Administrative Support
  • Assist in conducting basic market research and competitor analysis.
  • Provide support in maintaining marketing databases and lead lists.

Qualifications

Minimum Qualifications:
  • 0-2 years of relevant experience.
  • Bachelor's Degree in Marketing, Business, Communications, or related field
  • Strong communication and organizational skills
  • Comfortable making calls and engaging with clients
  • Knowledge of digital marketing tools and CRM systems is a plus
  • Ability to multitask in a fast-paced environment
  • Proactive, adaptable, and open to feedback
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