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Customer Engagement Officer
2 weeks ago
Job Overview:
Support the implementation, management and optimization of the CDEP. Responsible for ensuring process and policy adherence in the CDEP usage. Assist in the campaign execution, and providing insights to enhance customer engagement and marketing communication effectiveness
Key Responsibilities:
- Campaign Execution Support: Assist in audience building or customer segmentation, setting up and deploying personalized customer engagement campaigns. Coordinate with business units to ensure smooth execution of engagement campaigns.
- Platform Operations and Technical User Support: Support the maintenance and optimization of the CDEP platform. Assist business units in navigating the platform and utilizing its features. Provide documentation and refresher courses.
- Compliance & Governance: Ensure customer data handling aligns with the Data Privacy Act and internal governance policies. Monitor data usage and report any inconsistencies or security concerns.
Qualifications:
- Bachelor's degree in Marketing, Technology, Data Analytics, Business, or related fields.
- 2+ years of experience in CRM or digital marketing
- 2+ years experience in retail, loyalty programs, or e-commerce
- Strong communication and stakeholder management skills.
- Strong attention to detail and data accuracy.
- Analytical mindset with a willingness to learn and apply new data-driven strategies