Social Media Marketing Officer

3 days ago

Quezon City, National Capital Region, Philippines Tito Solutions Philippines Full time ₱24,000 - ₱60,000 per year


Job Title: Social Media Marketing Officer (TikTok & Facebook)
Location: Full Remote
Type: Full-time

Overview

We are seeking a skilled Social Media Marketing Officer with strong expertise in TikTok and solid experience in Facebook marketing. This role is responsible for planning and executing campaigns, producing trend-driven content, and driving growth through both paid and organic strategies across TikTok and Facebook.

Responsibilities

  • Develop and manage paid and organic campaigns across TikTok and Facebook, ensuring strategies align with growth and engagement goals.
  • Create, test, and optimize content, hooks, and creatives tailored for short-form, trend-led formats (TikTok, Facebook Reels, Stories).
  • Oversee content calendars and ensure consistent posting, engagement, and community growth across both platforms.
  • Monitor and analyze performance data (TikTok Analytics, Meta Insights, Google Analytics) to extract insights and refine strategies.
  • Report campaign results to stakeholders and recommend actions to maximize ROI and platform impact.
  • Stay up-to-date on the latest trends, algorithms, and best practices for TikTok and Facebook to keep campaigns competitive and relevant.

Qualifications

  • Bachelor's degree in Marketing, Communications, or related field.
  • 2+ years of experience in social media marketing, with strong expertise in TikTok and proven experience on Facebook.
  • Demonstrated success running paid campaigns across platforms.
  • Strong portfolio highlighting TikTok and Facebook campaigns.
  • Excellent English communication skills (written & verbal).
  • Experience with international clients/time zones is a plus.

Technical Skills

Proficiency in TikTok Ads Manager with hands-on experience in:

  • Spark Ads
  • GMV Max campaigns
  • Auction Ads

Nice to Have

  • Experience managing affiliate and creator partnerships for TikTok and Facebook.
  • Strong network of creators/affiliates.
  • Background in scaling both organic and paid campaigns.
  • Video-first creative strategy experience.

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