Performance Marketing Associate

1 day ago

Taguig, National Capital Region, Philippines 7783b009-a26c-4894-aaa5-fea8a297d2d7 Full time ₱300,000 - ₱600,000 per year

The Performance Marketing Associate will play a crucial role in supporting digital media execution across various platforms such as Lazada, Shopee, TikTok and META. He/she will work closely with Performance Marketing Specialists and Managers to create, implement and optimize media buys that will help the commercial team to meet revenue targets.

Responsibilities:

  • Primary PIC for on-time Media buy executions, following media planning and strategy guidelines from Performance Marketing Manager.
  • Provide media buy results to assist Performance Marketing Specialists and Managers in crafting media plans & reports for both external and internal stakeholders.
  • Undertakes research on media buy industry trends, competitor analysis & audience preferences.
  • Main PIC for regular monitoring of media campaign budget usage, ensuring that campaigns are not underspending/overspending versus budget. Monitor Performance versus targets, benchmarks/ growth targets.
  • Main PIC for client onboarding checklists and liase with internal stakeholders to start media campaigns.
  • Responsible in creating wireframes for META CPAS.
  • Conduct regular data spot-checks and trends of on-going media executions, ensuring that reports are accurate.
  • Provide operations feedback to Performance Marketing Specialists and Performance Marketing Manager.
  • Champion campaign executions, abiilty to confidently navigate through platform dashboards
  • Present campaign results to internal / external stakeholders in a clear, concise manner
  • Develop excellent time management – ability to manage requests efficiently
  • Proactive in recommending A/B Testing optimizations
  • Ability to create media plans / strategies from scratch

Requirements:

  • Bachelor's degree in Advertising, Communications or Marketing Management
  • Fresh graduates or less than 1 year of experience in performance marketing, media planning & buying. Experience in CPAS & onsite solutions are a plus
  • Basic Excel skills filters, SUMIF, VLOOKUP, Pivot is a plus
  • Active problem solver and presentation skills
  • Analytical, creative, and resilient

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