Innovations & Category Marketing

3 days ago

Bonifacio Global Metro Manila, Philippines Coca-Cola Europacific Aboitiz Philippines Inc. Full time ₱600,000 - ₱1,800,000 per year

At Coca-Cola Europacific Aboitiz Philippines, we are driven by our purpose to Refresh the Philippines and Make a Difference – continuously leading the beverage industry with our Great People, Great Beverages, Great Execution, and Great Partners. As we continue to grow and shape the future, we are seeking passionate and innovative talents to join our team and make a difference with us.

Our commitment to excellence has been recognized through numerous industry awards such as Great Place to Work, Best Workplaces in Asia, Dream Employer of the Year, and Universum's Most Attractive Employers – and we take pride in our achievements and the impact we have made in the beverage industry.

Role Overview

Drives the growth of his or her focused portfolio business in volume, value, transactions and variable contribution through development of Marketing mix – product and brand, pack size price points, consumptions occasions, promotions and commercial trade conditions.

Key Roles and Responsibilities

  • Responsible for the overall category marketing of his focused portfolio like Development of initiatives that drives category growth at point of sales; Definition of success metrics based on volume, transactions, revenue and variable contribution; Collaboration with Channel Marketing on planning and execution of category- specific point of programs; Development of point of sales materials in coordination with KO; and Management of Direct Marketing Expenses related to initiatives
  • Responsible to an end-to-end process of new product launches from conceptualization to execution to evaluation. He or She should have a direct collaboration with Commercial Marketing Teams on planning, execution of trade launches and post-launches analysis
  • Identify the gaps through available marketing research and information and proposed recommendations related to addressing these gaps

Position Requirements

  • Preferably bachelor's degree in Business-related discipline
  • At least 5 years' work experience with Category Marketing, Trade Marketing, or Brand Management background
  • Project Management and Analytics background

Company Socials

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Thrive with us at Coca-Cola Europacific Aboitiz Philippines and be part of a company that is dedicated to delivering refreshing moments with its diverse and inclusive workforce. Because at CCEAP, your individuality is celebrated, your voice is heard, and your contributions are valued.

CCEAP is proud to be an equal opportunity employer. We are committed to fostering an inclusive workplace where all individuals, regardless of race, color, religion, gender, sexual orientation, gender identity, disability, are treated with respect and have equal opportunities to grow and succeed. We believe that diverse teams lead to stronger ideas and better outcomes, and we are dedicated to ensuring a fair and equitable environment for all our employees.

Together, we can create great moments and make a meaningful impact on the lives of millions. Apply today and let's refresh the world together

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