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ASEA HCP Marketing Lead

2 weeks ago

Taguig, National Capital Region, Philippines Opella Full time $80,000 - $120,000 per year

Job title: ASEA HCP Marketing Lead

  • Location: Philippines
  • Hiring Manager: Brand & Innovation Head, ASEA

Opella is the self-care challenger with the purest and third-largest portfolio in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally.

Our mission: to bring health in people's hands by making self-care as simple as it should be for over half a billion consumers worldwide.

At the core of this mission is our 100+ loved brands, our 11,000-strong global team, our 13 best-in-class manufacturing sites and four specialized science and innovation development centers.

Headquartered in France, Opella is the proud maker of many of the world's most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan. B Corp certified in multiple markets, we are active players in the journey towards healthier people and planet.

Find out more about our mission to bring health in your hands at

KEY ACCOUNTABILITIES

Development of HCP marketing strategy for ASEA

  • Lead the development of the ASEA HCP marketing strategy for the key brands based on a clear vision and right to win, in partnership with marketing and medical teams. This includes:

  • Reach – understand and define key target audience; develop multi-channel engagement strategy

  • Content – develop communications framework and key messages
  • Conversion – drive activation to convert behavior / purchase
  • Define the role of HCPs for each key brands' Repeatable Model of Growth which includes the Source of Growth, Brand Pulse, Architecture and key drivers to win
  • Lead development of the communications framework for HCPs and develop key messages and claims to maximise the competitiveness of current and future products by working in close cooperation with medical and with CMI to generate, gather and analyse market intelligence (new studies, new claims, new campaign, innovation)

Lead the execution of the HCP marketing plans for Brand Building and Drive Brand Growth

  • Ensure that consumer insight/needs, and HCP insights/needs are at the heart of the strategy.
  • Ensure winning execution to drive brand Memorability and Availability, with HCPs as the key influencers.

  • Lead and Deliver HCP, Multi-Channel Engagement plans for key brands.

  • Develop and implement all HCP communication tools to support the brands and the local teams.

  • Creating compelling and informative content tailored to healthcare professionals. This may include educational materials, whitepapers, case studies, and presentations that highlight the benefits and features of the company's products.

  • Coordinate with various teams on the implementation.

  • Collaborating closely with the local HCP sales teams to align marketing efforts and support their activities. This includes providing them with the necessary marketing materials, training, and support to effectively promote products to healthcare professionals.

  • Assess process and criteria used to evaluate performance of the HCP plans, measure the success of the campaign in key countries and take action to ensure its effectiveness

Innovation

  • Develop launch strategy to HCPs for key innovation projects
  • Drive innovation performance through successful planning and execution of new product launches, claims, other types of innovation to HCPs

Understand HCP needs & insights

  • Regularly conduct in depth analysis of market trends, brand performance, competition review and make recommendations to optimize HCP marketing and business development strategies, in coordination with Science, CMI and local markets

Relationship Building

  • Establish and nurture relationships with key healthcare professionals, industry influencers, and professional organizations.

  • This includes attending industry conferences and events, participating in relevant forums, and engaging in networking activities to build trust and credibility.

About you

  • Experienced in developing and executing HCP marketing strategies, with a proven track record of driving brand growth and market share.
  • Skilled in defining target audiences and creating multi-channel engagement strategies that effectively reach and convert healthcare professionals.
  • Proficient in developing compelling communication frameworks, key messages, and claims that enhance the competitiveness of products through collaboration with medical and marketing teams.
  • Adept at integrating consumer and HCP insights into marketing strategies to ensure the relevance and impact of campaigns, leading to increased brand memorability and availability.

Why us?

At Opella, you will enjoy doing challenging, purposeful work, empowered to develop consumer brands with passion and creativity. This is your chance to grow new skills and be part of a bold, collaborative, and inclusive culture where people can thrive and be at their best every day.

We Are Challengers.

We are dedicated to making self-care as simple as it should be. That starts with our culture. We are challengers by nature, and this is how we do things:

All In Together: We keep each other honest and have each other's backs.

Courageous: We break boundaries and take thoughtful risks with creativity.

Outcome-Obsessed: We are personally accountable, driving sustainable impact and results with integrity.

Radically Simple: We strive to make things simple for us and simple for consumers, as it should be.