
Brand and Marketing Lead
3 days ago
Job Title:
Marketing and Brand Manager
Job Description
As a key member of our marketing team, you will drive online lead generation through both traditional and non-traditional marketing channels. You will be responsible for launching and managing lead generation campaigns in TV, radio, podcasts, influencer marketing, digital billboards, social media, and AI-assisted voice channels.
Responsibilities
- Develop and execute innovative growth-focused marketing plans to expand our reach into untapped markets.
- Continuously test new marketing channels and analyze data to refine strategies and improve campaign performance.
- Optimize campaign performance using A/B testing, audience targeting, and conversion tracking to maximize ROI.
- Work cross-functionally with other teams to align marketing efforts with business goals and stay ahead of industry trends to identify new opportunities for expansion.
Qualifications
- Proven experience in online lead generation or sales with a focus on direct response campaign measurement using both traditional and non-traditional channels.
- Strong background in performance marketing, data analysis, and campaign testing.
- A hands-on, test-and-learn mindset with the ability to move quickly and adapt to changing market conditions.
- Excellent communication and leadership skills to work effectively with cross-functional teams.
Ideal Candidate
- Proactive, adaptable, and flexible in a dynamic environment with a passion for innovation and experimentation.
- Professional and dedicated to excellence with a strong work ethic and commitment to delivering results.
- Willing to go the extra mile to achieve exceptional results and make a real impact in legal tech.
We offer a dynamic and innovative environment where you can grow and develop your skills. Join us and take the next step in your career.
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