marketing executive
5 days ago
The Marketing Executive will be responsible for planning, implementing, and monitoring marketing campaigns and promotional activities that drive customer engagement, increase foot traffic, and boost sales for the retail company. This role requires creativity, analytical thinking, and strong coordination skills to execute effective marketing strategies across both online and offline channels.
Key Responsibilities:
- Develop and execute marketing campaigns to promote retail products and store events.
- Coordinate with store operations to implement in-store promotions, merchandising, and displays.
- Manage social media pages, online promotions, and digital marketing activities.
- Monitor and analyze market trends, competitor activities, and customer behavior to recommend strategies.
- Prepare marketing materials such as posters, flyers, online content, and product brochures.
- Organize and oversee events, product launches, and seasonal campaigns.
- Collaborate with suppliers, agencies, and partners for joint promotions.
- Track campaign performance and prepare reports on sales impact, ROI, and customer reach.
- Ensure brand consistency across all marketing channels.
- Assist in budget management and ensure cost-effective marketing initiatives.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or related field.
- At least 1–3 years of experience in marketing, preferably in the retail industry.
- Knowledge of digital marketing, social media management, and basic graphic design tools.
- Strong communication, organizational, and project management skills.
- Creative mindset with attention to detail.
- Ability to work under pressure and meet deadlines.
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