Jr. Art Director

2 weeks ago

Taguig, National Capital Region, Philippines AIRR Labs Full time ₱80,000 - ₱120,000 per year

The Junior Art Director plays a key role within the AIRR Production Team (content and livestream), supporting the end-to-end development of TikTok / Meta-first content (short videos) for beauty and lifestyle brands. This role is designed for an individual who already has a proven track record in TikTok and/or Meta content (short video) development, production management, and execution.

The ideal candidate must have deep understanding of social platform best practices, visual styling, messaging strategy, trend spotting, and hands-on experience in production management—from writing scripts to leading shoots. This person will also be responsible for mentoring junior creators (Copywriters, Content Designers, and Multimedia Designers / Editors) in content (short video) development, creating content iterations, use of tools, and production management, working closely with the Production Manager and ensuring timely turnaround of his/her team's timelines. He/She will serve as a key creative partner to the Studios Lead, Business Development Manager, and Livestream and Content Production Team.

Responsibilities:

  • Interpret content reports, platform performance reports, and trend reports, translating them into actionable and time–feasible content plans tailored for TikTok and/or Meta, aligned with the brands' objectives.
  • Actively contribute to brainstorming sessions with Copywriters, Multimedia Designers (Editors), and other creative leads (Junior Art Director and/or Studios Lead) by translating content reports, platform performance reports, and trend reports.
  • Develop ideas for content executions and iterations high volume content production.
  • Develop visual treatments, shot lists, and scripts or storyboards for TikTok and/or Meta content executions.
  • Develop and manage his/her team's shot lists by reviewing scripts, overseeing visual treatments (for both shoot and edit), and coordinating with the Production Manager to ensure feasibility and timelines.
  • Ensure talent directing, storytelling, and visual elements reflect both brand identity and platform best practices.
  • Demonstrates working knowledge of AI tools relevant to content creation, such as ChatGPT, Adobe Firefly, Freepik AI Suite, and other script, image, or image-to-video generators.
  • Crafts effective prompts to generate creative outputs—whether for content ideation, visual references, or to accelerate design and production workflows.
  • Maintain high standards in styling—specifically in hair, outfit coordination, and simple but thoughtful production design.
  • Make creative decisions that enhance the authenticity, aspirational look and feel of beauty-focused content.
  • Help upskill junior creators (Copywriters, Content Designers, and Multimedia Designers / Editors) and uphold standards of quality across all content produced.
  • Support the Studios Lead and Production Manager in creative decision-making and content planning.
  • Collaborate closely with the Production Manager to ensure production timelines are being met by their content team.
  • Take ownership of projects or content series and lead independently when needed.

Requirements:

  • 2–4 years of relevant experience in content creation, art direction, or social-first production
  • Proven experience developing content for TikTok, ideally within the beauty or lifestyle category
  • Strong visual sensibility with demonstrated knowledge of styling––specifically in hair, outfit coordination, simple but intentional production design, and understanding of sequencing and timing in editing.
  • Proficiency with basic lighting and camera equipment, and familiarity with mobile production workflows.
  • Strong written and verbal communication skills.
  • Experience mentoring junior team members or collaborating across creative roles.
  • Adaptable to various brand identities and visual treatments, with the agility to shift between styles, tones, and creative requirements based on project needs.
  • A proactive, solutions-oriented mindset with a keen attention to detail.

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