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Trade Marketing Specialist
2 weeks ago
Trade Marketing Specialist
Overall Objective:
Develop and Execute Trade Marketing Initiatives to drive brand awareness in the retail store level
Key Responsibilities:
Trade Strategy Execution
- Collaborate with various internal and external stakeholders to effectively execute trade marketing strategies in the store
- Plan, implement and evaluate trade marketing activities to improve in-store presence and visibility
Performance Tracking
- Monitor and analyze the effectiveness of trade marketing activities and provide insights and recommendations for improvement
Business Partner Management
- Initiate and negotiate for the most cost-efficient trade marketing projects from suppliers
- Closely coordinate necessary information to suppliers, retailers and internal stakeholders such as sales, finance, marketing and product management
Budget Monitoring
- Manage (channel specific) trade marketing budget to ensure that resources are maximized and well allocated
- Monitor, control and optimize budget utilization and propose necessary adjustments and/or re-allocation
Operational Efficiency
- Reinforce processes and service level agreements to meet deadlines and project cut-offs
Education
- Essential: Completion of a 4-year bachelor course
- Preferred: Bachelor's Degree holder in a relevant field
Training & Certification
- Preferred: Relevant certifications in marketing, finance, etc. are an advantage
Experience
- Essential: Minimum of 1 year of relevant work experience
- Preferred: 1–2 years of hands-on experience in a similar role, demonstrating progressive responsibility and performance
