Trade Marketing Specialist

2 days ago

Ayala Alabang, National Capital Region, Philippines Concepcion Midea Inc. Full time ₱300,000 - ₱600,000 per year

Trade Marketing Specialist

Overall Objective:

Develop and Execute Trade Marketing Initiatives to drive brand awareness in the retail store level

Key Responsibilities:

Trade Strategy Execution

  • Collaborate with various internal and external stakeholders to effectively execute trade marketing strategies in the store
  • Plan, implement and evaluate trade marketing activities to improve in-store presence and visibility

Performance Tracking

  • Monitor and analyze the effectiveness of trade marketing activities and provide insights and recommendations for improvement

Business Partner Management

  • Initiate and negotiate for the most cost-efficient trade marketing projects from suppliers
  • Closely coordinate necessary information to suppliers, retailers and internal stakeholders such as sales, finance, marketing and product management

Budget Monitoring

  • Manage (channel specific) trade marketing budget to ensure that resources are maximized and well allocated
  • Monitor, control and optimize budget utilization and propose necessary adjustments and/or re-allocation

Operational Efficiency

  • Reinforce processes and service level agreements to meet deadlines and project cut-offs
Qualifications Overview:

Education

  • Essential: Completion of a 4-year bachelor course
  • Preferred: Bachelor's Degree holder in a relevant field

Training & Certification

  • Preferred: Relevant certifications in marketing, finance, etc. are an advantage

Experience

  • Essential: Minimum of 1 year of relevant work experience
  • Preferred: 1–2 years of hands-on experience in a similar role, demonstrating progressive responsibility and performance

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