Performance Creative Strategist

2 weeks ago

Manila, National Capital Region, Philippines Whitecollars Full time
About Our Client

Our client is a fast-growing international D2C brand selling premium, health-focused kitchen tools. Their flagship product, a titanium hammered pan,  is designed to replace outdated cookware with safer, cleaner, science-backed alternatives.

They target conscious home cooks and design lovers who care about real health benefits and certified safe materials. They run on Shopify, work with a 3PL, and drive growth through a multi-platform ad strategy (Meta, Pinterest, Google) where strong, performance-driven creative is key.

The Role

Were partnering with them to find a Performance Creative Strategist who will lead and scale their Meta Ads creative direction. This role combines storytelling with performance data youll script, test, and optimize scroll-stopping ads that drive real conversions.

Youll manage UGC creators, write short-form ad scripts, brief editors, and make quick, confident creative decisions based on performance data, not gut feeling. Youll work hand-in-hand with an experienced media buyer to ensure the best ideas reach the right audiences fast.

What Youll Do

Data-Driven Creative

  • Analyze millions in ad spend worth of performance data using Triple Whale, Atria, and Meta Ads Manager.
  • Optimize hooks, scripts, and creative angles based on real metrics hook rate, hold rate, CTR, CPA, ROAS.

Script & Concept Development

  • Write short-form ad scripts (UGC-style, testimonial, POV, before/after) that grab attention in 3 seconds and drive action.
  • Develop creative concepts that feel like authentic content, not forced ads.

Manage UGC Creators

  • Find brief and direct user-generated content creators.

  • Make selections to ensure output aligns with the brands tone and goals.

Editing Oversight

  • Provide clear editing instructions and feedback you understand pacing, subtitles, and how to craft a visual story that sells.

Test & Scale

  • Use a structured testing matrix to launch and scale winning angles quickly.
  • Collaborate closely with the ad buyer to align on performance, plan new tests, and scale what works.
Tools Youll Use

  • Triple Whale (performance & attribution)

  • Atria (hook & hold-rate tracking)

  • TrackBee (UGC performance mapping)

  • Slack, Notion, Google Drive (for planning & collaboration)
About You
  • Youve worked with 7- or 8-figure ad accounts, ideally for D2C or health/household products.
  • You think in hooks and frameworks, not just creative ideas.
  • You know how to make ads feel organic and native to social feeds.
  • You thrive on data killing underperformers fast and scaling winners faster.
  • You stay on top of UGC trends, TikTok storytelling, POV hooks, and what makes people stop scrolling.
  • You must be fluent in English.
Bonus Points
  • Experience with kitchenware, wellness, or premium household products.
  • Proven success leading a creative roadmap and scaling what works.
Why This Opportunity?
  • Join a mission-driven D2C brand reshaping kitchens with safer, better tools.
  • See your ideas tested and scaled in real time with a supportive performance team.

  • Partner directly with a seasoned media buyer,  no silos, no guesswork.

  • Watch your creative work drive real, measurable growth every day.

Ready to Create Ads That Convert?

If youre a performance-minded creative who thrives on data and loves crafting ads that truly sell,  we want to hear from you.

Apply now to join our clients team and help bring smarter, safer kitchen tools to homes worldwide.

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