
E-Commerce Lead
12 hours ago
The E-commerce Lead is responsible for driving the overall strategic direction, commercial performance, and operational excellence of the company's e-commerce business. This role oversees platform sales strategies, product assortment, campaign participation, and customer experience, ensuring alignment with brand objectives and sales targets.
The E-commerce Lead works closely with content, marketing, operations, and platform partners to deliver consistent growth and a seamless online shopping experience.
Job Responsibilities:
1. Strategic Sales Leadership
- Develop and implement e-commerce strategies across all online sales platforms (TikTok Shop, Lazada, Shopee, etc.).
- Stay updated on platform trends, competitor activities, and emerging technologies.
2. Platform & Campaign Management
- Oversee product listings, ensuring accuracy, optimization, and compliance with platform guidelines.
- Manage participation in major platform and seasonal campaigns.
- Coordinate with platform account managers for promotions, placement opportunities, and sales optimization.
- Monitor daily performance metrics, making quick adjustments to maximize sales and conversion.
3. Cross-Functional Collaboration
- Work with KOL & Content teams to align influencer activities, short videos, and live streams with sales objectives.
- Coordinate with marketing for campaign assets and brand messaging.
- Partner with merchandising and ecommerce operations teams to ensure stock readiness and smooth order fulfillment.
4. Analytics & Reporting
- Track and analyze KPIs such as GMV, conversion rates, AOV, SKU performance, and customer retention.
- Conduct post-campaign reviews to identify strengths, weaknesses, and areas for improvement.
- Prepare weekly, monthly, and quarterly performance reports with actionable insights for management.
5. Customer Experience & Retention
- Oversee customer service operations to maintain high satisfaction and loyalty.
- Monitor product reviews, returns, and complaints to address recurring issues.
- Recommend and implement retention strategies.
6. Team Leadership
- Lead and mentor the e-commerce team, including the BD OAicer (e-comm), KOL
- Associates (sales execution), and Customer Experience team.
- Set clear KPIs, track progress, and provide regular feedback.
- Foster a collaborative, performance-driven culture within the online sales team.
Job Qualifications
- Bachelor's degree in Business, Marketing, or related field.
- 3–5 years of e-commerce management experience, ideally in beauty, FMCG, or lifestyle industries.
- Proven ability to drive sales growth through platform management and campaign execution.
- Strong leadership skills with experience managing multi-functional teams.
- Proficiency in marketplace tools (TikTok Seller Center, Lazada/Shopee Seller
- Center) and analytics platforms.
Key Competencies
- Strategic and commercial mindset.
- Strong leadership and people development skills.
- Analytical and data-driven decision-making.
- Excellent coordination and communication abilities.
- Customer-focused approach.
Job Type: Full-time
Benefits:
- Company Christmas gift
- Company events
- Employee discount
- Health insurance
- Opportunities for promotion
- Promotion to permanent employee
Application Question(s):
- What is your expected salary?
Work Location: In person
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