E-Commerce Lead

20 hours ago

Taguig, National Capital Region, Philippines Vice Cosmetics Group Inc Full time ₱900,000 - ₱1,200,000 per year

The E-commerce Lead is responsible for driving the overall strategic direction, commercial performance, and operational excellence of the company's e-commerce business. This role oversees platform sales strategies, product assortment, campaign participation, and customer experience, ensuring alignment with brand objectives and sales targets.

The E-commerce Lead works closely with content, marketing, operations, and platform partners to deliver consistent growth and a seamless online shopping experience.

Job Responsibilities:

1. Strategic Sales Leadership

  • Develop and implement e-commerce strategies across all online sales platforms (TikTok Shop, Lazada, Shopee, etc.).
  • Stay updated on platform trends, competitor activities, and emerging technologies.

2. Platform & Campaign Management

  • Oversee product listings, ensuring accuracy, optimization, and compliance with platform guidelines.
  • Manage participation in major platform and seasonal campaigns.
  • Coordinate with platform account managers for promotions, placement opportunities, and sales optimization.
  • Monitor daily performance metrics, making quick adjustments to maximize sales and conversion.

3. Cross-Functional Collaboration

  • Work with KOL & Content teams to align influencer activities, short videos, and live streams with sales objectives.
  • Coordinate with marketing for campaign assets and brand messaging.
  • Partner with merchandising and ecommerce operations teams to ensure stock readiness and smooth order fulfillment.

4. Analytics & Reporting

  • Track and analyze KPIs such as GMV, conversion rates, AOV, SKU performance, and customer retention.
  • Conduct post-campaign reviews to identify strengths, weaknesses, and areas for improvement.
  • Prepare weekly, monthly, and quarterly performance reports with actionable insights for management.

5. Customer Experience & Retention

  • Oversee customer service operations to maintain high satisfaction and loyalty.
  • Monitor product reviews, returns, and complaints to address recurring issues.
  • Recommend and implement retention strategies.

6. Team Leadership

  • Lead and mentor the e-commerce team, including the BD OAicer (e-comm), KOL
  • Associates (sales execution), and Customer Experience team.
  • Set clear KPIs, track progress, and provide regular feedback.
  • Foster a collaborative, performance-driven culture within the online sales team.

Job Qualifications

  • Bachelor's degree in Business, Marketing, or related field.
  • 3–5 years of e-commerce management experience, ideally in beauty, FMCG, or lifestyle industries.
  • Proven ability to drive sales growth through platform management and campaign execution.
  • Strong leadership skills with experience managing multi-functional teams.
  • Proficiency in marketplace tools (TikTok Seller Center, Lazada/Shopee Seller
  • Center) and analytics platforms.

Key Competencies

  • Strategic and commercial mindset.
  • Strong leadership and people development skills.
  • Analytical and data-driven decision-making.
  • Excellent coordination and communication abilities.
  • Customer-focused approach.

Job Type: Full-time

Benefits:

  • Company Christmas gift
  • Company events
  • Employee discount
  • Health insurance
  • Opportunities for promotion
  • Promotion to permanent employee

Application Question(s):

  • What is your expected salary?

Work Location: In person

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