E-Commerce Lead

2 weeks ago

Taguig, National Capital Region, Philippines Vice Cosmetics Group Inc. Full time ₱900,000 - ₱1,200,000 per year

The E-commerce Lead is responsible for driving the overall strategic direction, commercial performance, and operational excellence of the company's e-commerce business. This role oversees platform sales strategies, product assortment, campaign participation, and customer experience, ensuring alignment with brand objectives and sales targets. The E-commerce Lead works closely with content, marketing, operations, and platform partners to deliver consistent growth and a seamless online shopping experience.

Job Responsibilities

  1. Strategic Sales Leadership

  2. Develop and implement e-commerce strategies across all online sales platforms (TikTok Shop, Lazada, Shopee, etc.).

  3. Stay updated on platform trends, competitor activities, and emerging technologies.

  4. Platform & Campaign Management

  5. Oversee product listings, ensuring accuracy, optimization, and compliance with

platform guidelines.

  • Manage participation in major platform and seasonal campaigns.

  • Coordinate with platform account managers for promotions, placement

opportunities, and sales optimization.

  • Monitor daily performance metrics, making quick adjustments to maximize sales

and conversion.

  1. Cross-Functional Collaboration

  2. Work with KOL & Content teams to align influencer activities, short videos, and live

streams with sales objectives.

  • Coordinate with marketing for campaign assets and brand messaging.

  • Partner with merchandising and ecommerce operations teams to ensure stock

readiness and smooth order fulfillment.

  1. Analytics & Reporting

  2. Track and analyze KPIs such as GMV, conversion rates, AOV, SKU performance, and

customer retention.

  • Conduct post-campaign reviews to identify strengths, weaknesses, and areas for

improvement.

  • Prepare weekly, monthly, and quarterly performance reports with actionable

insights for management.

  1. Customer Experience & Retention

  2. Oversee customer service operations to maintain high satisfaction and loyalty.

  3. Monitor product reviews, returns, and complaints to address recurring issues.

  4. Recommend and implement retention strategies.

  5. Team Leadership

  6. Lead and mentor the e-commerce team, including the BD OAicer (e-comm), KOL

Associates (sales execution), and Customer Experience team.

  • Set clear KPIs, track progress, and provide regular feedback.

  • Foster a collaborative, performance-driven culture within the online sales team.

Job Qualifications

  • Bachelor's degree in Business, Marketing, or related field.

  • 3–5 years of e-commerce management experience, ideally in beauty, FMCG, or

lifestyle industries.

  • Proven ability to drive sales growth through platform management and campaign

execution.

  • Strong leadership skills with experience managing multi-functional teams.

  • Proficiency in marketplace tools (TikTok Seller Center, Lazada/Shopee Seller

Center) and analytics platforms.

  • Willing to be assigned in BGC, Taguig

Key Competencies

  • Strategic and commercial mindset.

  • Strong leadership and people development skills.

  • Analytical and data-driven decision-making.

  • Excellent coordination and communication abilities.

  • Customer-focused approach.A

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