Marketing Specialist

At Humanity HR, we believe that when people thrive, businesses soar. As your full-service HR partner, we provide flexible and scalable HR solutions tailored to your unique needs. Whether you're a startup or an established company, our goal is simple: to help you create a workplace where your employees are engaged, productive, and loyal.

About our Client:

At DrBalcony, our primary goal is to provide top-quality service and expertise in balcony inspection and design. We prioritize the well-being of homeowners, HOAs, and property managers, keeping their properties safe and compliant. We believe that every project deserves excellence from the ground up. Our mission is to streamline the inspection process by combining cutting-edge technology with unparalleled service, ensuring that every connection between property owners and contractors is as seamless as it is successful. We are here to inspire confidence at every stage of your journey, from finding the perfect contractor to ensuring your vision becomes a reality.

Job Summary

We're seeking a versatile, results-driven Marketing Consultant to lead and execute full-funnel marketing initiatives. This is a great fit for a full-stack marketer who thrives in a fast-paced startup environment and can move fluidly between strategy and execution. You'll be responsible for managing multi-channel campaigns, optimizing our digital presence, and supporting revenue growth through data-backed marketing operations.

This role requires a blend of creativity and analytical skills—you should be just as comfortable writing high-converting ad copy as you are building landing pages, A/B testing campaign assets, and automating workflows in Salesforce and HubSpot.

Essential Duties and Responsibilities

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

Key Responsibilities

Digital Campaign Management

• Plan, launch, and optimize paid campaigns across Meta (Facebook/Instagram), Google Ads, and other digital networks.
• Manage retargeting efforts, track ROAS, and adjust spending to maximize performance.
• Design and deploy email campaigns with segmentation, personalization, and automated drip sequences.

Website & Conversion Optimization

• Manage website content and performance, ensuring SEO best practices (technical, on-page, and content).
• Build and test high-converting landing pages for webinars, lead magnets, and promotions.
• Analyze site behavior with tools like Google Analytics, Tag Manager, and Looker Studio.

Marketing Automation & CRM

• Build and manage workflows in HubSpot and Salesforce for lead nurturing and sales alignment.
• Maintain clean, actionable data across platforms with proper tracking and lead scoring.
• Collaborate closely with Sales to support pipeline health and accelerate deal velocity.

Content & AI-Driven Marketing

• Write compelling content for emails, ads, landing pages, and blog posts.
• Use AI tools (e.g., ChatGPT, Jasper) to generate ad variations and campaign copy.
• Develop scalable workflows for AI-generated content that align with brand tone and compliance.

SEO & Organic Growth

• Conduct keyword research and competitor audits to guide content and SEO strategy.
• Implement on-page optimizations and link-building initiatives.
• Monitor search performance and iterate to improve organic visibility.

Preferred Qualifications:

• Experience with Looker Studio, Zapier, or N8N.
• Familiarity with A/B testing platforms (Optimizely, VWO).
• Basic knowledge of HTML/CSS for making website adjustments.
• Experience with HubSpot.

*Additional Job Duties as Required*

Employment Details: Independent Contractor.

The pay range for this role is:

5 - 7 USD per hour(California)