Sales Development Representative APAC

Work from home

9:00 AM - 5:00 PM Australia Time

Minimum of 2 months, with potential for a long-term engagement depending on performance

Inform is an Australian owned business with over 500 employees in the Philippines. Inform provides outsourcing solutions for global clients in the USA, Canada, ASEAN and ANZ. We are an established and highly regarded business, with a successful 15 year operating track record in the Philippines.

The Sales Development Representative (SDR) plays a key role in the revenue funnel, bridging the gap between Marketing and Sales. This role focuses on identifying, engaging, and nurturing new business opportunities that help drive sales pipeline growth for our client's APAC Sales teams.

You'll engage prospects through outbound calls, emails, and digital channels, while also following up on inbound marketing leads. By nurturing prospects over time, you'll uncover needs, share relevant resources, and help move them along the buying journey.

This role requires curiosity, strong communication skills, and a passion for connecting businesses with solutions that address their challenges, particularly in enterprise software and digital transformation.

• 2+ years of experience in B2B sales, lead generation, or sales development (preferably in IT, SaaS, or hospitality software).
• Experience working across APAC accounts, especially for Australia and New Zealand.
• Proven track record of meeting or exceeding KPIs and activity metrics.
• Strong written and verbal communication skills; confident, persuasive, and personable.
• Proficient in CRM systems (e.g., Salesforce) and tools such as LinkedIn Sales Navigator or similar platforms.
• Self-starter with a hunter mindset and proactive attitude.
• Knowledge of IT or software solutions is an advantage but not required.
• Resilient, coachable, and eager to grow within a sales or marketing career.

• Prospecting & Lead Generation

• Reach out to new potential accounts through phone, email, LinkedIn, and other digital platforms.

• Follow up on inbound leads from marketing programs such as webinars, events, and online campaigns.
• Research companies and key contacts to personalize outreach and improve conversion results.
• Qualify leads based on campaign requirements, company profile, and buying readiness.
• Keep CRM records (Salesforce) accurate and up to date with daily activity.

• Lead Qualification & Coordination

• Conduct short discovery calls to identify prospect needs, pain points, and interest level.

• Present the value of the client's solutions and create opportunities for further engagement.
• Schedule and coordinate qualified meetings or handovers to the Sales team.

• Lead Nurturing & Re-Engagement

• Reconnect with inactive or long-term prospects to maintain engagement.

• Share relevant materials and updates to keep potential clients informed and interested.
• Support campaign-based and account-based marketing activities as required.

• Collaboration & Process Alignment

• Work closely with Sales, Marketing, and Digital teams to align campaign goals and execution.

• Use internal tools and platforms (e.g., Salesforce, LinkedIn Sales Navigator, Pardot) to manage outreach and reporting.
• Stay informed about market trends, key industries, and competitor activity to identify potential new opportunities.

• Generate and maintain a steady flow of qualified opportunities (Sales Accepted Opportunity and Sales Qualified Lead).
• Convert outreach activities into scheduled meetings with key decision-makers.
• Contribute to sales pipeline acceleration through active re-engagement and lead nurturing.
• Take on additional responsibilities as needed in support of team and business goals.