Creative Lead/Head

6 days ago

Work from Home, Philippines Talent Tree Solutions Inc. Full time ₱900,000 - ₱1,020,000 per year

We're looking for a writer-first Creative Strategist to own end-to-end ad creative for agency clients serving Filipino and Fil-Am audiences. You'll lead campaign ideation, write copy and scripts, design static ads in Canva, and collaborate with editors and designers to deliver high-performing creative. This is an individual contributor role based in the Philippines (PHT daytime hours) with a U.S.-based client-facing team.

What You'll Do

  • Lead ideation & briefs: Drive campaign concepts, propose new ideas at kickoff/seasonal moments, and deliver weekly creative variants.
  • Write compelling copy: Hooks, headlines, CTAs, captions, and 45–60s video scripts.
  • Design in Canva: Create static ads and simple motion assets; maintain organized files and version control.
  • Review & direct: Provide feedback to editors/designers, ensuring first frames and variants are scroll-stopping and on-brand.
  • Test & optimize: Partner with media buyers to plan and launch creative tests, iterate weekly, and make decisions based on results.
  • Analyze data: Pull and interpret Ads Manager metrics (CTR, Hook Rate, CPM, CPA) to inform creative strategy.
  • Report findings: Share weekly creative learnings for each client every Friday (PHT), outlining what to keep, kill, or iterate on.
  • Manage accounts: Start with 3–5 accounts and grow to 5+ based on performance.

Must-Haves

  • 3–5 years of experience in an agency, studio, or in-house creative role.
  • Exceptional writing skills (non-negotiable).
  • Meta Ads literacy: understands creative testing and can navigate Ads Manager (media buyer manages budgets).
  • Proficiency in Canva (required); comfortable giving notes on video edits.
  • Fluent in English (primary) and Tagalog.
  • Organized, analytical, collaborative, and thrives in fast-paced, iterative environments.

Job Type: Full-time

Pay: Php75, Php85,000.00 per month

Benefits:

  • Paid training
  • Work from home

Work Location: Remote

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