Senior Marketing Manager

2 days ago

Taguig, National Capital Region, Philippines Coins Full time
Join the Pioneer Crypto Brand in the Philippines
Coins is the most established crypto brand in The Philippines and has gained the trust of more than 18 million users. Through the easy-to-use mobile app, users can buy and sell a variety of different cryptocurrencies and access a wide range of financial services.
Coins is fully regulated by the Bangko Sentral ng Pilipinas (BSP) and is the first ever crypto-based company in Asia to hold both Virtual Currency and Electronic Money Issuer licenses from a central bank. What you'll do
Marketing Strategy & Execution:Analyze business trends, customer behavior, and operational data to generate insights that drive strategic decisions at Coins.Collaborate with the vendor to optimize platform usage and ensure alignment with business objectives.Partner closely with the Product team to enhance processes, improve user experience, and support overall business operations through cross-functional collaboration.Create and implement effective marketing strategies to drive user acquisition, engagement, and retention in the crypto/Web3 spaces.Define customer segmentation and personalization strategies to drive targeted campaigns and customer conversion.Build and implement omnichannel campaigns aligned with business objectives.Conduct market analysis to identify trends, user needs, and competitive landscape, adapting strategies accordingly.Build and manage the marketing technology stack (CRM, analytics, attribution tools, etc.).Integrate marketing systems with product and data platforms to optimize user engagement.Automate and personalize customer journeys through data-driven campaigns.Plan and execute paid advertising campaigns (Google, Facebook, TikTok, programmatic, etc.).Optimize performance marketing metrics including CAC, CTR, and ROAS.Collaborate with design/content teams to produce high-performing creatives.
Team & Cross-functional LeadershipManage and mentor a team of digital marketers, planners, and content creators.Collaborate with creative, content, and media teams to deliver integrated campaigns.Partner with product, tech, sales, and business units to support launches and growth targets.Perform other MarTech-related and Digital Marketing duties as required. Requirements
  • Must hold a bachelor's degree in Marketing, Business, Communications, or a related field. A master's degree is an advantage.
  • Minimum 5-7 years of progressive marketing experience, with at least 2 years in a senior or leadership capacity.
  • Has experience coordinating with the CleverTap platform.
  • A strong understanding of blockchain technology and the crypto ecosystem is a plus.
  • Proven expertise in digital marketing, paid media, and channel strategy.
  • Excellent communication and interpersonal skills.
  • Strong leadership experience managing cross-functional teams and external agencies.
  • Ability to work independently and collaboratively in a fast-paced environment.
Join the Coins Team Now
Meaningful Collaborations - The successful candidate will work cross-functionally with other relevant teams to carry out implementations that will improve and create an impact on customer experience.
Scalable Growth - Be part of a fast-growing organization with the vision to expand its territories outside APAC which will provide opportunities for career advancement.
A Space For Bright Ideas - Let your bright ideas be converted into meaningful changes Coins culture welcomes new ideas backed up by data to create an impact. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

  • Senior Marketing Associate

    2 days ago

    Taguig, National Capital Region, Philippines Ayala Land Malls, Inc Full time

    Ayala Malls, it's all about creating an Amazing experience. With over 60 commercial centers situated strategically in the Philippines' main cities and burgeoning centers of growth, our malls serve as lifestyle and cultural hubs that seamlessly integrate built and natural environments through contemporary Filipino architecture, and design, and present a...

  • Marketing Manager

    2 days ago

    Taguig, National Capital Region, Philippines Par Excellence Search Consulting Full time

    Job Description: ResponsibilitiesDevelop and execute local marketing strategy, with end to end budget ownership and accountability for vintage gross margin against marketing investment. Drive in-store marketing across retail network with thousands of points of sale, including: Align on joint marketing strategies with B2B retail partners and OEMs.Ensure...

  • Marketing Manager

    2 days ago

    Taguig, National Capital Region, Philippines Asticom Technology Inc. Full time

    Jobs and Responsibilities:• Plan and execute programs and campaigns to drive growth to drive net new marketing qualified leads.• Partner with the sales team, iterating and refining programs to increase marketing qualified lead to sales qualified lead conversion rate.• Partner with the demand generation team to brief on content and demand generation...

  • FX Senior Sales Manager

    7 days ago

    Taguig, National Capital Region, Philippines Asia Select Full time

    Job Description FX Senior Sales Manager Key Responsibilities • Develop and execute sales strategies to acquire and grow FX clients both retail and enterprise (merchants, corporates, remittance partners and etc). • Build and maintain strong client relationships, providing market insights and FX advisory. • Work closely with Trading and Operations teams...

  • Senior Relationship Manager

    2 days ago

    Taguig, National Capital Region, Philippines Asia Select Full time

    Job DescriptionThe Senior Relationship Manager leads a team responsible for building and sustaining strong partnerships with the Company's shippers. This role provides strategic direction to ensure consistent delivery of high‑quality service and an exceptional shipper experience. The Senior Relationship Manager sets performance objectives, coaches the...

  • Senior Manager

    2 days ago

    Taguig, National Capital Region, Philippines HRTX consulting Full time

    The Senior Manager is responsible for leading the end-to-end Collections and Disputes operations for the Australia/New Zealand market within a Shared Services environment. The role focuses on ensuring excellent service delivery, driving operational efficiency, strengthening internal and external stakeholder relationships, and continuously improving...

  • Marketing Program Manager

    2 days ago

    Taguig, National Capital Region, Philippines HRTX Full time

    You will support and enable marketing program execution, providing expertise in Events and Integrated Marketing Campaigns. This includes end-to-end planning, execution and tracking program performance. You will project manage and operationalize campaigns throughout the year.As part of the team, you will play a major role in ensuring the success of integrated...

  • Human Resource Senior Manager

    1 week ago

    Taguig, National Capital Region, Philippines Digiplus Interactive Corp. Full time

    Job Summary:The HR Senior Manager plays a strategic role in building a high-performing, compliant, and agile workforce for a rapidly growing iGaming organization. Responsible for end-to-end HR operations, the role focuses on talent acquisition, culture-building, regulatory compliance, performance management, and employee engagement across diverse,...

  • Senior Relationship Manager

    2 days ago

    Taguig, National Capital Region, Philippines Ninja Van Full time

    Ninja Van is a tech-enabled logistics company on a mission to provide hassle-free delivery services for businesses of all sizes across Southeast Asia. Launched in 2014, we started operations in Singapore and have become the region's largest and fastest growing last-mile logistics company, partnering with over 35,000 merchants and delivering more than 1,000...

  • Performance Marketing Senior Specialist

    2 days ago

    Taguig, National Capital Region, Philippines Coins Full time

    Join the Pioneer Crypto Brand in the Philippines Coins is the most established crypto brand in The Philippines and has gained the trust of more than 18 million users. Through the easy-to-use mobile app, users can buy and sell a variety of different cryptocurrencies and access a wide range of financial services. Coins is fully regulated by the Bangko...