Marketing Manager
2 weeks ago
Jobs and Responsibilities:
• Plan and execute programs and campaigns to drive growth to drive net new marketing qualified leads.
• Partner with the sales team, iterating and refining programs to increase marketing qualified lead to sales qualified lead conversion rate.
• Partner with the demand generation team to brief on content and demand generation requirements accurately.
• Analyse and identify key prospect and customer pain points, buying patterns, and business opportunities and maintain a sharp awareness of the competitor landscape.
• Forecast, measure, and report on campaigns and programs.
• Identify and run prospecting marketing plays across target accounts, ABM, industry, an d competitive verticals.
Role competencies:
• Leadership: Demonstrating leadership potential and managing small teams.
• Decision Making: Making informed decisions that impact immediate work areas.
• Innovation: Encouraging and implementing creative solutions.
• Influence: Persuading and motivating peers and team members.
• Feedback and Coaching: Providing constructive feedback and coaching to junior team members.
• Performance Management: Monitoring and enhancing team performance.
Job Qualifications:
• 7+ years experience as a marketing manager with accountability for lead generation.
• A clear understanding of sales processes and prospecting needs.
• Strong project management skills.
• Ability to engage sales teams in relevant conversations.
• Strong knowledge and confidence in CMS and CRM.
• Ability to work independently against tight deadlines in a fast-paced, changing environ ment keeping a sharp eye on detail and accuracy.
• Must be a self-starter, highly motivated, and able to pivot and adapt quickly.
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