Performance Marketing Senior Specialist
3 days ago
Coins is the most established crypto brand in The Philippines and has gained the trust of more than 18 million users. Through the easy-to-use mobile app, users can buy and sell a variety of different cryptocurrencies and access a wide range of financial services.
Coins is fully regulated by the Bangko Sentral ng Pilipinas (BSP) and is the first ever crypto-based company in Asia to hold both Virtual Currency and Electronic Money Issuer licenses from a central bank. What you'll do
- Monitor and analyze performance marketing campaigns across channels (e.g., paid search, social, display, etc.)
- Develop and execute a comprehensive analytics roadmap aligned with business objectives and marketing goals
- Set up and manage tracking systems using tools like Google Analytics, Google Tag Manager, and ad platform pixels
- Provide regular reporting with actionable insights to optimize ROI and campaign performance
- Collaborate with marketing and media teams to define KPIs, conversion goals, and attribution models
- Create dashboards and visualizations to communicate campaign performance and trends effectively
- Identify opportunities for A/B testing and data-driven optimizations to improve marketing outcomes
- Ensure accurate data tracking and reporting through rigorous attention to detail
- Bachelor's Degree in Marketing, or a related field
- 3–5 years of experience in marketing analytics or a related role.
- Strong understanding of digital marketing channels, metrics, and attribution
- Proficient in analytics tools such as Google Analytics (including GA4), Google Data Studio (Looker Studio), and Excel/Google Sheets
- Hands-on experience with ad platforms like Google Ads, Meta Ads (Facebook), LinkedIn Ads, etc., including UTM parameter implementation and analysis
- Comfortable working with large datasets and translating complex data into clear, actionable insights
- High level of attention to detail, analytical thinking, and problem-solving skills
- Experience supporting campaign strategy and performance optimization preferred
Meaningful Collaborations - The successful candidate will work cross-functionally with other relevant teams to carry out implementations that will improve and create an impact on customer experience.
Scalable Growth - Be part of a fast-growing organization with the vision to expand its territories outside APAC which will provide opportunities for career advancement.
A Space For Bright Ideas - Let your bright ideas be converted into meaningful changes Coins culture welcomes new ideas backed up by data to create an impact. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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