Brand Specialist

1 week ago

Mandaluyong City, National Capital Region, Philippines Global Resource for Outsourced Workers (Grow Incorporated) Full time ₱1,500,000 - ₱2,500,000 per year

Key Responsibilities

  • Lead the creation and execution of annual brand plans, ensuring alignment with business objectives and market opportunities.
  • Analyze market trends, consumer insights, and brand performance data to inform strategic decisions and identify growth opportunities.
  • Drive innovation cycles from concept to launch, managing both ATL and BTL marketing executions.
  • Collaborate cross-functionally with sales, trade marketing, R&D, and external agencies to ensure seamless execution of brand initiatives.
  • Manage budgets effectively, ensuring resources are allocated to deliver maximum impact and ROI.
  • Monitor competitor activities and develop strategies to strengthen market position.

Qualifications

  • Bachelor's degree in Marketing, Business Administration, or related field.
  • Minimum of 4 years' experience in brand management within FMCG or retail.
  • Proven track record of managing successful brand campaigns and product launches.
  • Strong analytical skills and the ability to translate data into actionable insights.
  • Excellent project management skills, with a proactive and results-oriented approach.
  • Experience leading cross-functional teams and managing external stakeholders.
  • Solid understanding of consumer insights, innovation processes, and integrated marketing communications.

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