Chief Marketing

About FWD GroupFWD Group is a pan-Asian life and health insurance business with more than 12 million customers across 10 markets, including some of the fastest-growing insurance markets in the world. The company was established in 2013 and is focused on changing the way people feel about insurance. FWD's customer-led and digitally enabled approach aims to deliver innovative propositions, easy-to-understand products and a simpler insurance experience.For more information, please visit About FWD Life Philippines FWD Life Insurance Corporation (FWD Life Philippines) launched its commercial operations in September 2014. As of end-2022, FWD Life Philippines ranks 3rd and 6th in terms of Paid-up Capital(1) and New Business Annual Premium Equivalent(2), respectively.For more information, please visit  1 > Statistics > Life > 2022 > Based on Paid-Up Capital2 > Statistics > Life > 2022 > Based on New Business Annual Premium EquivalentThe Chief Marketing & Digital Commerce Officer (CMDCO) is a senior executive role responsible for leading all marketing and digital commerce activities within the life insurance company. This position involves developing and implementing marketing strategies, overseeing digital sales channels, and fostering customer engagement to drive growth and profitability. The CMDCO reports directly to the CEO and is a key member of the executive leadership team.Strategic Marketing Leadership:•    Develop and execute comprehensive marketing strategies that align with the company's goals and objectives, enhancing brand awareness, customer acquisition, and retention.•    Create and execute targeted segment marketing strategies to reach specific customer groups effectively.•    Oversee channel marketing efforts to optimize performance across different distribution channels.Digital Commerce Strategy:•    Lead the digital commerce initiatives to optimize online sales channels, ensuring a seamless and engaging customer experience across all digital platforms.•    Set and achieve digital sales targets through innovative online sales strategies.•    Manage lead generation, nurturing, and conversion processes to maximize sales opportunities.•    Develop and oversee digitally assisted sales processes to support sales teams.•    Identify and establish strategic corporate and digital partnerships to enhance market reach and brand visibility.•    Collaborate with partners to create synergistic marketing campaigns and initiatives.Brand Management: •    Maintain and strengthen the company's brand identity, ensuring consistent messaging and positioning across all marketing channels.•    Customer Insights and Analytics:•    Utilize data-driven insights to understand customer behavior and preferences, guiding marketing and product development decisions.•    Develop and execute strategies for upselling and cross-selling across the customer lifecycle, from potential clients to loyal customers.•    Design and implement customer retention programs to enhance loyalty and lifetime value.•    Design and implement loyalty rewards programs to incentivize customer engagement and retention.•    Monitor and analyze the effectiveness of loyalty programs to ensure they meet business goals and customer expectations.•    Product Innovation: Collaborate with product development teams to create and launch innovative life insurance products that meet customer needs and market demands.Marketing Communications & Technology:•    Oversee all marketing communications, including advertising, public relations, social media, and content marketing, to effectively promote the company's offerings.•    Oversee the development, growth hacking, and maintenance of marketing technologies including the company website, online calculators, and Financial Needs Analysis (FNA) tools.•    Implement and manage marketing automation systems, CRM platforms, and other digital tools to optimize marketing efforts.Budget Management: •    Manage the marketing budget, ensuring efficient allocation of resources to achieve maximum ROI.Team Leadership: •    Build and lead a high-performing marketing and digital commerce team, fostering a culture of collaboration, innovation, and continuous improvement.Stakeholder Engagement:•    Collaborate with internal and external stakeholders, including sales, product, and technology teams, as well as external partners and vendors, to drive marketing initiatives and achieve business objectives.•    Lead community care initiatives and investments to build a strong, positive brand presence.Engage with local communities to foster relationships and support corporate social responsibility (CSR) goals.•    Compliance and Risk Management: Ensure all marketing and digital commerce activities comply with regulatory requirements and industry standards, mitigating risks and maintaining the company's reputation.Education & Certification:• Bachelor's degree in Marketing, Business Administration, or a related field.• A Master's degree or MBA is preferred.Experience:Minimum of 10 years of experience in marketing and digital commerce roles, with at least 5 years in a senior leadership position.Proven Track Record: Demonstrated success in developing and executing marketing strategies that drive growth and profitability, with a strong understanding of digital commerce and e-commerce platforms.Key Performance Indicators (KPIs)Growth in customer acquisition and retention ratesIncrease in digital sales and online conversion ratesEnhanced brand awareness and market shareEffective management of marketing budget and ROISuccessful launch of new products and marketing campaignsImprovement in customer satisfaction and engagement metricsPrivacy NoticeYour privacy is a priority for FWD.  The Company keeps your personal information with us in confidence. To know more about how we process your information, kindly refer to our FWD Recruitment Privacy Notice.FWD has partnered with Talocity Instasolutions Private Limited ("Talocity") to manage the initial filtering of candidate's profiles through video interviews, social profile mapping, and video analytics using artificial intelligence engine that is offered within the Talocity platform.  The platform evaluates the candidate on the five well-known dimensions as per OCEAN Personality Model that influence occupational success and help understand workplace behavior. For more information, please refer to Talocity Privacy Policy.When you apply, FWD will share your name, phone number and email address to Talocity to contact you and conduct the initial screening and profiling process.  Shortlisted candidates will then be contacted by FWD for the face-to-face interview.