Brand Officer

4 days ago

Makati City, National Capital Region, Philippines HRTX Full time $104,000 - $130,878 per year

Location: Chino Roces, Makati

Work Setup: Full Onsite

Work Schedule: Monday to Friday, Compressed (8:30 AM to 6PM)

Budget Range: 25, ,000

Role Overview:

The Brand Officer will be responsible for supporting the development and execution of brand strategies and marketing campaigns that enhance brand visibility, positioning, and market share in the luxury and wearable goods segment. The role requires close collaboration with cross-functional teams to ensure brand consistency across all consumer touchpoints and communication channels.

Qualifications:

  • Bachelors degree in Marketing, Business Administration, Communication, or a related field.
  • At least 12 years of experience in brand, marketing, or product management, specifically within the retail industry; wearable products such as watches, accessories, or apparel are highly preferred, but also open to other types of products.
  • Strong understanding of branding principles and consumer behavior in the luxury and wearable markets.
  • Excellent written and verbal communication skills.
  • Proficiency in MS Office; familiarity with Adobe Creative Suite and social media platforms is a plus.
  • Detail-oriented, organized, and able to manage multiple projects in a fast-paced environment.

Key Responsibilities:

  • Assist in the planning and implementation of brand campaigns, promotions, and product launches.
  • Coordinate with internal and external stakeholders (e.g., creatives, sales, PR agencies) to ensure consistent brand messaging.
  • Monitor market trends, consumer behavior, and competitor activities to provide insights for brand positioning.
  • Support the creation and curation of marketing content across digital and offline platforms.
  • Ensure proper execution of visual merchandising guidelines in retail and partner locations.
  • Manage brand inventory and promotional materials for events and activations.
  • Prepare regular reports on campaign performance, market feedback, and brand health metrics.
  • Assist in developing strategies to enhance customer engagement and elevate the luxury customer experience.

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