E-Commerce Business Director

MAIN PURPOSE OF THE JOB:

The eCommerce Business Director is primarily responsible for achieving the eCommerce business objectives of generating online leads for offline sales conversion (O2O) as well as the targets for online straight-through purchases (STP).  He or she will manage a team to deliver end-to-end online marketing activities including strategy development, campaign execution, analytics, and performance marketing. In collaboration with the Distribution/Sales Team, he/she and his/her team are also responsible for achieving sales conversion targets for O2O.  The scope also includes identifying and pursuing partners to help achieve business targets and grow the business.

KEY ACCOUNTABILITIES:

· Drive growth of the e-commerce business

· Online leads acquisition and conversion for O2O

· Online sales generation for STP

· Online leads nurturing

· Digital performance marketing from top to bottom of the funnel

· Digital campaign management and analytics

· Collaboration with Distribution to achieve sales targets

· Drive e-commerce platform transformation in collaboration with the involved cross-functional teams

· Lead and motivate direct reports and peers

· Manage relevant internal and external stakeholders including supporting functions within AXA, senior management, AXA Region and Group, creative and media agency partners, other third party partners and vendors, etc.     

· Provide the necessary leadership for digital marketing strategies, campaign creation/development/execution to support e-commerce business goals

· Manage all relevant stakeholders in the entity (including senior management), and when needed AMO and Group;

· Manage the ecommerce marketing budget and optimize spend and allocation according to business objectives

A global leader in insurance and investments, AXA takes care of 103 million lives in 64 countries worldwide. We actively invest in pioneering and personalized solutions to meet your ever-changing needs and exceed your expectations. In the Philippines, we are in partnership with Metrobank, one of the country's strongest banks.

Established in 1999, AXA Philippines is one of the largest and fastest growing life insurance companies in the country. It offers financial security to more than one million individuals through its group and individual life insurance as well as general insurance products through its subsidiary Charter Ping An.

AXA Philippines is one of the first to introduce bancassurance operations in the country, and is among the pioneers in the investment-linked insurance sector.

AXA now offers a complete range of products for all its customers' insurance and financial protection needs, including savings and investments, health plans, income protection, and health coverage; and through its general insurance subsidiary Charter Ping An Insurance Corporation\: fire, motor car, marine cargo, personal accident, bonds, casualty, and engineering insurance products.

AXA Philippines closed 2017 with P26.4 billion in total premium income and P5.7 billion in gross written premiums from Charter Ping An. Today, AXA has more than 4,000 financial advisers in 36 branches, and 700 financial executives in over 900 Metrobank and PSBank branches nationwide. Charter Ping An, on the other hand, has 22 branches nationwide and 2,007 agents.

AXA Philippines is a joint venture between the AXA Group, headquartered in France, and the Metrobank Group, one of the largest financial conglomerates in the Philippines.

The Metrobank Group is a conglomerate of industry-leading businesses that includes First Metro Investment Corporation, Metrobank Credit Cards, Federal Land, Toyota, and Manila Doctors Hospital. It was hailed Best Bank in the Philippines in 2010, 2011, and 2012 by Euromoney and recognized as the strongest bank in the Philippines by The Asian Banker in 2013. It is owned by the Ty Family whose major business interests include financial services, real estate development, power, and manufacturing.

EXPERIENCE AND QUALIFICATIONS:

• Leadership position and experience in people management
• Around 10 years experience in business performance and digital marketing preferably B2C E-Commerce companies or category, FMCG, and/or Digital Agencies
• Digital native, fluent in digital ecosystem
• Familiar with various digital marketing tools and techniques\: Google Analytics (Adwords as a plus), Marketing CRM / automation, SEO, Social Studio, etc.
• Ability to thrive in a fast-paced, dynamic, highly collaborative work environment.
• Strong project management skills & analytical discipline
• Cross functional team management
• Good communication skills, both verbal and written
• Can lead and foster collaboration in a cross-functional setup

Key Competencies

· Strategic thinking

· People management / Cross-functional team management

· Channel Business Performance

· Performance Marketing

· Project Management of digital campaigns/projects

· Stakeholder management

· Excellent communication skills, both verbal and written