Marketing Campaigns Specialist

1 day ago

Pasig, National Capital Region, Philippines StraightArrow Corporation Full time $40,000 - $60,000 per year

Position description: The Digital Campaigns Specialist serves as a consultant for fast-paced teams under the digital campaigns function of the client's business. The role requires the ability to translate data points into insights to deliver on B2B marketing goals. This position plays a critical role in enabling the team to meet demand generation KPIs and support of marketing campaigns at scale. As part of our multidisciplinary team, you'll be at the forefront of managing your own client campaign and connected all the way through from concept, planning to execution for all advertising related matter.
Key Responsibilities

  • Execute and manage digital advertising campaigns across various platforms, including Google Ads, LinkedIn, Facebook, 6sense, email marketing, and content syndication

  • Monitor campaign metrics and performance data, making adjustments as needed to maximize ROI and achieve client KPIs

  • Collaborate closely with cross-functional teams to ensure timely and accurate delivery of campaign assets and materials according to established best practices

  • Create campaign reports and performance analysis, providing insights and recommendations for improvement

  • Engage proactively in team meetings, contributing ideas to collaborative discussions.

  • Assist with any ad-hoc tasks/projects as assigned or required

  • Provide ongoing operational support in areas such as audience building, campaign setup, A/B test management, UTM parameter creation, vendor management, and conversion tracking management

Job Requirements

  • 2 – 3 years of general marketing experience (B2B experience preferred)

  • Bachelor's degree in Marketing, Communications, Business, or related field

  • Hands-on experience running LinkedIn, Google, and/or Facebook ads from campaign setup to monitoring, optimization, and reporting

  • A broad understanding of B2B full-funnel demand generation marketing principles, including ABM, lead nurture, engagement tracking, and pipeline acceleration is preferred

  • Effective communication skills, both written and verbal, with the ability to collaborate with cross-functional teams

  • Excellent organizational skills and attention to detail, with the ability to manage multiple projects simultaneously

  • Possess a resourceful mindset & strong analytical skills

  • Self-motivated & able to work independently while being a team player

  • Able to consistently meet deadlines and problem-solve with strong attention to detail

  • Ability to thrive in a fast-paced environment and adapt to changing priorities and client needs

  • Prior experience with related campaign management tools and reporting platforms (e.g., LinkedIn Ads, SEMrush, Google Analytics, Google Tag Manager, HubSpot) is a strong advantage.

  • Must be willing to work twice a week in Pasig City, Philippines on a night shift schedule from 8pm to 5am PST.

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