Digital Marketing Manager

6 days ago

Quezon City, National Capital Region, Philippines Acquire Intelligence Full time ₱800,000 - ₱1,200,000 per year

We're an award-winning global outsourcer providing contact center and back office services on behalf of our global clients. Come work at a place where innovation and teamwork come together to support the most exciting missions in the world

Main Accountabilities
Social Media Management and Content Development

  • Lead the social media strategy, aligning to the business strategy and 6 – 12 monthly, POAP (plan on a page).
  • Creation and distribution of engaging content that resonates with target audiences. Ensure a smooth process from ideation to content creation to approval to publish.
  • Manage social media presence across all platforms to build community and brand loyalty. Demonstrate year on year improvements in KPIs, within agreed budgets.
  • Assist practices to actively maintain their local social media presence eg: education, development of templates as part of the LSM toolkit

Website

  • Development of website content and functionality to continually improve patient experience and conversion.
  • Work with agency on a clear roadmap for website development that aligns to business strategy and priorities
  • Maintain website performance including booking engines and eCommerce sales.

Track results of campaigns/initiatives and generate actionable insights and regular performance reports for stakeholders

SEO and SEM

  • Manage agency relationship(s), setting priorities and performance KPIs
  • Ensure strong organic search performance through on-page and off-page SEO
  • Manage paid search campaigns to maximize reach and conversions
  • Work with Marketing Assistant to improve / maintain practice digital profiles on Google Business, HotDocs, MH1, Healthshare etc

Workplace Health & Safety

  • Take care of your own health and safety and the safety of others
  • Identify and advise of hazards, accidents and incidents
  • Ensure all security systems are working and that all the team have an awareness of all loss prevention policies and processes.
  • Report work-related hazards and incidents

Complete all required WHS training

Key Interfaces

  • CMO Manager
  • Marketing Team
  • Operations: PDMs, PSMs, practices

Agencies

Key Skills & Competences

  • Highly proficient in Meta Ads Manager and social tools like Sprout/Hootsuite
  • Demonstrated experience in SEO/SEM

Creative experience in content development

Relevant Experience/Qualifications

  • Digital Marketing degree

Minimum 3-5 Years' Experience In Similar Role
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