Digital Marketing Manager

Work setup: Hybrid | Day shift

Location: Katipunan, Quezon City

We are seeking an experienced Digital Marketing Manager to lead our comprehensive digital marketing initiatives across both our ecommerce operations and outsourcing services. The ideal candidate will have a proven track record of driving online growth, managing multi-channel campaigns, and developing strategic marketing programs that generate measurable results in competitive digital landscapes.

Key Responsibilities:

Strategic Planning & Campaign Management

• Develop and execute comprehensive digital marketing strategies for both ecommerce and outsourcing business verticals
• Create and manage integrated marketing campaigns across multiple channels including paid search, social media, email, content marketing, and affiliate programs
• Analyze market trends, competitor activities, and customer behavior to identify growth opportunities
• Establish KPIs and performance metrics to measure campaign effectiveness and ROI

Ecommerce Marketing Excellence

• Drive customer acquisition and retention through targeted digital campaigns
• Optimize product listings, category pages, and conversion funnels to maximize sales performance
• Manage marketplace marketing strategies across platforms like Amazon, eBay, and other relevant channels
• Implement advanced ecommerce tactics including abandoned cart recovery, upselling, and cross-selling campaigns

Lead Generation & B2B Marketing

• Develop sophisticated lead generation strategies for outsourcing services targeting enterprise and mid-market clients
• Create compelling B2B content marketing programs including whitepapers, case studies, webinars, and thought leadership articles
• Manage account-based marketing (ABM) initiatives for high-value prospect segments
• Nurture leads through automated email sequences and personalized marketing touchpoints

Digital Channel Optimization

• Oversee paid advertising campaigns across Google Ads, Facebook, LinkedIn, and other relevant platforms
• Manage organic social media presence and community engagement strategies
• Implement and optimize SEO strategies to improve organic search visibility and website traffic
• Coordinate influencer partnerships and affiliate marketing programs

Analytics & Performance Management

• Monitor, analyze, and report on all digital marketing activities using advanced analytics tools

• Conduct A/B testing on campaigns, landing pages, and marketing assets to optimize performance

• Provide regular performance reports with actionable insights and recommendations
• Manage marketing budgets and ensure optimal allocation across channels for maximum ROI

Team Leadership & Collaboration

• Lead and mentor junior marketing team members and coordinate with external agencies
• Collaborate closely with sales, product, and customer service teams to ensure cohesive customer experiences
• Work with design and content teams to create compelling marketing materials and campaigns
• Partner with IT and development teams on marketing technology implementation and optimization

Required Qualifications:

Experience & Background

• Minimum 5 years of progressive digital marketing experience with demonstrated success in both ecommerce and B2B environments
• Proven track record of managing marketing budgets of $500K+ annually with measurable ROI improvements
• Experience with ecommerce platforms (Shopify, Magento, WooCommerce) and B2B lead generation tools
• Strong background in managing cross-functional teams and external vendor relationships

Technical Skills

• Expert proficiency in Google Analytics, Google Ads, Facebook Ads Manager, and LinkedIn Campaign Manager
• Advanced knowledge of marketing automation platforms (HubSpot, Marketo, Pardot, or similar)
• Experience with CRM systems (Apollo io) and lead management processes
• Proficiency in SEO tools (SEMrush, Ahrefs, Moz) and conversion optimization platforms

Core Competencies

• Data-driven decision making with strong analytical and problem-solving capabilities
• Excellent project management skills with ability to handle multiple campaigns simultaneously
• Outstanding written and verbal communication skills for both internal and external stakeholders
• Creative thinking combined with strategic planning abilities
• Strong understanding of customer journey mapping and conversion optimization

Preferred Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or related field
• Experience with international marketing campaigns and multi-language content strategies
• Knowledge of marketing attribution models and advanced analytics implementation
• Certifications in Google Ads, Facebook or other relevant platforms
• Experience with marketplace advertising and Amazon PPC campaigns