Digital Marketing Manager

20 hours ago

Quezon City, National Capital Region, Philippines Intogreat Solutions Full time ₱900,000 - ₱1,200,000 per year

This is a remote position.

Job Responsibilities:

� Oversee and action the businesses digital marketing strategy in conjunction with key internal and external stakeholders across B2C and B2B channels

� Be the go-to person for all things digital – e-commerce, on-line customer acquisition and retainment, edm's, social media

� Own the NPD go-live process to ensure new products are available for customer purchases within our B2C and B2B platforms and across multiple channels

� Plan and co-ordinate the implementation of promotional campaigns through multiple retail and online channels for consumer and trade audiences

� Ensure the inventory management, e-commerce, and 3rd party e-commerce systems are maintained for product, pricing and inventory to maximise on-line sale opportunities

� Develop and co-ordinate creative initiatives for in-store and on-line to promote the products and relevant brands throughout Australia.

� Co-ordinate all digital content to ensure product and customer segment search or advertising results are optimised for target customer segments and channels

� Ensure customer data is managed according in accordance with relevant AU privacy obligations

� Collaborate with third parties to co-ordinate content development for digital and traditional advertising campaigns

� Provide product, brand and design expertise where required for internal and external advertising or marketing resource requirements (digital or print)

� Evaluate emerging technologies while providing thought leadership and perspective for adoption where appropriate

� Collaborate with internal teams to create landing pages and optimize user experience

� Manage the team in the ff:

o Designing

o Building

o Maintaining social media pressure

Requirements

Technical/Educational Qualifications:

� Experience and proficiency across:

o Microsoft office suite

o Canva, Illustrator or a similar graphics program

o Shopify and supporting applications / integrations

o Cin7 or similar ERP

o Amazon seller portal

o Mailchimp

o Lightroom or similar image editing program

o Exposure to AI for B2C and B2B marketing purposes

o Meta advertising (Facebook & Instagram)

� Very strong English writing skills preferably with previous exposure to Australian consumer markets

� Social Media management and scheduling experience (Meta – Facebook/Instagram, Pinterest, Tik Tok, LinkedIn)

� A marketing degree or demonstrable practical digital marketing experience within the Australian consumer or trade spaces will be looked upon favourably

� Retail or merchandising experience in homewares, a fashion related field, or DIY/hardware will also be beneficial

� Experience in setting up and optimizing campaigns

� Experience in optimizing landing pages and user funnels

� Excellent multitasking skills

� Experience in devising digital campaigns that engage, inform and motivate

Competencies/Personality Traits:

� Uses initiative in creating digital and general marketing content.

� Creative and articulate, with excellent written and verbal marketing/communication skills

� Ability to work with and across a small team, with external stakeholders, as well as working autonomously

� High attention to detail with practical problem solving and project management skills

� Demonstrable time management and prioritisation abilities

� Ability to identify target audience

� Stay up – to – date with the latest trends in online marketing and measurement

� Strong analytical skills and data-driven thinking

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