E-Commerce Merchandising Specialist
4 days ago
What YOU WILL ACHIEVE
The eCommerce Merchandiser Coordinator is responsible for the presentation and visibility of products across the website. This includes creating compelling product descriptions, SEO optimised product data and accurately enriched product attributes. The coordinator is the end approver to ensure all products and brands that launch on the company's website adhere to our site guidelines, with the goal to enhance the customer browsing and purchasing experience.
What YOUR DAY LOOKS LIKE
Working closely with the Ecommerce Merchandise Manager to accurately enrich and optimise all products across the company's website. Adhering to our business guidelines to ensure all products published online in a timely and accurate manner.
Customer Obsessed & Delivering Service Like No Other
• Source product information from various locations to ensure customers have all the information they need to be confident in buying a product
• Assist with customer service inquiries regarding products on the website
• Ensure products are merchandised in the correct categories to ensure customers are able to locate products, brands or categories
• Ensure accurate/relevant information across PDPs (product detail pages) to enable an optimal user journey and aid in online sales conversion
• Conduct site audits in line with business priorities to reduce site errors and drive conversion improvement
• Validate products, brands, and categories to ensure reduced site errors that could impact customer experience.
• Resolve product errors as required based on business priorities and in line with best practice across digital channels
Driving Commercial & Operational Achievement
• All product content on the website is complete, accurate and in line with company's guidelines. This includes product attribute enrichment for some products.
• Ensure products are merchandised in the correct categories and edits
• Ensure product is available to the site on time for product/season launches as well as trade activities
• Keep up to date with site merchandising requirements and action tasks. This includes product sequencing, photography/image briefing and approvals, and actioning other tasks that the Trade team may require to maximize online trade.
• Maintain a day-to-day relationship with the production house for scheduling photo shoots, retouching, and copywriting briefs
• Partner with our Digital Operations teams to find efficiency and adherence to digital guidelines across products and departments as required
• Complete site validations prior to and during key sales events to ensure a reduction in site errors
• Facilitating the online production component of the marketing program
• Work across both Own Buy & Concession products
• Adhere to and implement SEO best practice as required or briefed by internal or external agency
• Utilise software or programs that the company deploys to complete any tasks required e.g. Fredhopper, PIM, iSAMS etc
• Ensure internal and external suppliers provide accurate and enriched product information in a timely manner to support trade priorities and deliver on our sales objectives
• Focus will primarily be on a dedicated category within the business – but assistance across other categories will be required from time to time
Leading Self, Leading & Empowering Others
• Lead self to ensure empowered, capable and accountable to deliver priorities
• Promote a thriving team culture, with a focus on achievement, empowerment, inclusivity and innovation that values continuous learning and puts our customer at the heart of all that we do
• Partner cross-functionally to ensure shared success and champion best practice, while indirectly building capability and confidence across the business.
• Act in accordance with company's THRIVING Cultural Foundations and Code of Ethics & Conduct. Comply with all the company's policies, practices and procedures.
Work Health & Safety
• Maintain a safe working environment for team members, contractors and visitors, and ensure that others are not put at risk.
• Implement and adhere to WHS policies and procedures, guidelines and safe work practices within your area of responsibility; and complete all required WHS training.
• Ensure that you consult and avoid introducing new hazards or breaches of WHS legislation when implementing new initiatives, systems, products, equipment or designs.
• Report injuries or hazards as per policy and support return to work programs.
Other Responsibilities to Achieve
• Support the establishment and adherence of best practice guidelines
• Conduct and complete regular site audits across products, brands and categories
• Support multiple stakeholders across the team based on business priorities
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