PR/Branding Officer

2 days ago

Makati City, National Capital Region, Philippines CHIROPRACTIC FIRST (PH) OPC Full time

Job Summary:

The PR/Branding Officer is responsible for managing CFG's public image and brand identity by creating and executing communication strategies through opinion leaders and traditional media. This role requires developing media relations, creating content for social media, and ensuring consistent brand messaging across all platforms.

Key Responsibilities:

  • Develop and implement public relations and branding strategies to build a positive public perception and enhance brand reputation.
  • Manage media relations, serving as a primary point of contact for journalists and traditional media outlets.
  • Identify and collaborate with opinion leaders (influencers, industry experts) to amplify brand messaging.
  • Create compelling content for various platforms, including press releases, social media channels, and company websites.
  • Monitor brand mentions and media coverage, managing crisis communications as needed.
  • Ensure consistent brand messaging and visual identity across all internal and external communications.

Qualifications:

  • Proven experience in public relations, communications, or brand management.
  • Strong network of media contacts or experience in building media relationships.
  • Excellent written and verbal communication skills.
  • Ability to think strategically and creatively to manage brand reputation.

Job Type: Full-time

Pay: Php25, Php30,000.00 per month

Benefits:

  • Paid training

Work Location: In person

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