Program Sales Officer
2 weeks ago
Main Duties and Responsibilities
I. Sales and Lead Generation
- Ensures the achievement of assigned sales targets through:
- Recommending and implementing sales and marketing strategies to generate new accounts/clients and promote both stand-alone courses and multi-course programs
- Sourcing for potential clients through research, networking, social media, and other channels/platforms
- Benchmarking with international and industry partners on sales campaign plans for programs and courses
- Following through with the existing and potential clients for updates or inquiries about the programs and courses
- Designs and conducts sales presentations to potential clients and gathers feedback as necessary
- Develops pricing strategies and negotiation packages for customized or Institutional Programs (IP), and presents them to client
- Keeps abreast of changing market conditions and trends, and provides feedback and recommendations to internal stakeholders on how it may affect the existing programs and courses
II. Customization Process Support
- Monitors and evaluates the demand level of training and developmental needs of clients, and matches the findings with GSB CCE's course offerings or customized programs
- Conducts client consultations to gather information essential to the customization process (e.g., participant demographic, training needs and expectations, business mandate/ mission-vision, etc.) and relays information to the Program Development team
- Recommends potential content areas, delivery modalities (in-person, online, hybrid), scheduling, and assignment of resource persons
III. Client Management Support
- Develops and maintains client relationships through effective representation and partnership
- Proactively reaches out to both new and existing clients to promote programs and courses through email, phone calls, etc.
- Conducts pulse checks with clients regarding their feedback on the programs and courses after implementation
- Coordinates with the Program Sales and Marketing Group Head and other Program Sales Officers on market coverage to continuously update and expand the client database system
- Represents GSB CCE in meetings with learning partners, various trade shows, etc.
IV. Administrative Support
- Collaborates with the Program Sales and Marketing Group Head in implementing policies, procedures and guidelines to maintain the standard of the Center
- Responds to inquiries through various channels, such as but not limited to walk-ins, phone calls, email inquiries, etc.
- Prepares promotional letters, proposals, contracts and memorandum of understanding for dissemination to clients
- Coordinates with faculty and other Center for Continuing Education (CCE) Department Heads for logistical requirements such as venue preparation, catering reservation and preparation of class profiles, materials and handouts.
- Prepares weekly sales and productivity reports, and submits them to the Sales and Marketing Head for review
- Processes sales invoices and/or statement of accounts based on prevailing program fees with the clients
- Monitor payments of clients and prepares payment summary reports
V. Performs other work-related tasks as may be required by the immediate supervisor and authorized representative.
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