Brand Marketing Manager

2 days ago

Quezon City, National Capital Region, Philippines Mc Wilson Corporation Full time $60,000 - $120,000 per year

Are you a foodie with a passion for branding that stirs emotions and ignites appetites?

We're looking for a creative MARKETING/BRAND MANAGER who can transform crave-worthy dishes into an unforgettable brand experience.

WHAT YOU'LL DO:

  • Develops and executes marketing plans for assigned brands which include brand and product positioning, marketing communication, and media mix.
  • Evaluate the effectiveness of all marketing and digital activities of the brand to business objectives & and identify reasons for success or failure.
  • Regularly tracks and reviews analysis on sales and marketing data gathered and recommends appropriate action plans.
  • Conceptualizes new product offerings, promo, and ad creation to boost sales.
  • Regularly seeks field input on program evaluation, market conditions, consumer insights, and competitive activities for developing marketing strategies.
  • Conducts analysis and periodical review of brands, competitive landscape, and consumer trends to develop programs that enhance the brand's equity and marketplace performance.
  • Craft compelling brand messaging and communication that effectively showcases the restaurant's unique value proposition. Collaborate with marketing and creative teams to develop engaging campaigns, promotions, and advertising materials that align with the brand strategy.
  • Studies new possible channels and markets.
  • Collaborate with the operations team to ensure the brand promise is consistently delivered through exceptional customer experiences. Monitor customer feedback and implement improvements to enhance customer satisfaction and loyalty.

WHAT YOU'LL NEED TO SUCCEED:

  • Bachelor's degree in Marketing, Communications, Business, or related field
  • 3–7 years of experience in brand management, marketing strategy, or a related field (preferably in a hotel and restaurant industry
  • Proven success in developing and executing marketing campaigns that drive growth and engagement
  • Strong understanding of branding, positioning, and consumer behavior
  • Ability to translate market insights into compelling brand strategies
  • Experience with social, digital, and influencer marketing
  • Creative thinker with an eye for design and storytelling
  • With Project management skills and thrives in a fast-paced, collaborative environment

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